Job Overview
As Marketing Manager , you will lead the local content marketing strategy and execution for iQiyi's Malaysian original series. You will play a key role in shaping iQiyi's content marketing narrative, building emotional connections with audiences, and driving subscriber growth through innovative campaigns and impactful partnerships.
Key Responsibilities
- Lead 360 marketing campaigns for iQiyi's original Malaysian series, from launch strategy to execution, across digital, social, PR, influencers, offline activations, and more.
- Design and execute integrated brand and content campaigns that balance long-term brand building with short-term performance goals.
- Collaborate with internal teams (content, PR, regional marketing, product) and external agencies and brand partners to bring campaigns to life.
- Leverage data and insights to optimize campaigns, measure effectiveness, and ensure alignment with business KPIs.
- Manage local marketing budget and timeline to ensure efficient delivery of high-impact campaigns.
- Keep a close eye on industry trends, competitor activity, and audience preferences to continuously evolve our marketing playbook.
Qualifications & Experience
- Minimum 8 years of marketing experience, with at least 3 years in the entertainment or content industry (TV, film, music, streaming, or digital media).
- Demonstrated success in content marketing, especially with local audiences.
- Experience working on OTT platforms or original series launches is plus point
- Solid knowledge of the Malaysian media landscape, audience behavior, and pop culture
- Excellent communication, project management, and stakeholder management abilities.
What We're Looking For
- A strategic yet hands-on marketer who knows how to connect the dots between storytelling, audience insight, and business results.
- A creative thinker with a strong design and content sensibility.
- Data-driven and performance-oriented, with a deep understanding of metrics that matter.
- A strong collaborator who thrives in a fast-paced, entrepreneurial environment.
- A genuine passion for content and entertainment, with a desire to shape the future of streaming in Malaysia.
Tips: If you do not receive the interview invitation from iQIYI within 7 days, we may not arrange you to participate in the follow-up interview. Thank you for your understanding, attention and recognition to iQIYI!
