You will be expected to:
- Develop and own the overall content strategy to generate qualified leads, with a primary focus on short-form video content across Instagram, YouTube, LinkedIn, and other relevant platforms.
- Research customer pain points, objections, industry trends, and buying triggers to identify content opportunities that resonate with decision-makers.
- Create and maintain a content roadmap and publishing calendar aligned with business goals and marketing campaigns.
- Generate high-performing content ideas, hooks, scripts, storyboards, and creative briefs for video production.
- Coordinate with videographers, editors, designers, freelancers, and other content creators to ensure content is produced efficiently and to a high standard.
- Oversee the end-to-end content production process, from ideation and scripting to publishing and post-launch analysis.
- Identify winning content formats and systematically repurpose content into multiple assets (e.g. reels, shorts, carousels, blog posts, newsletters, and LinkedIn posts).
- Manage paid content amplification by working with advertising campaigns to scale content that demonstrates strong organic or engagement performance.
- Monitor content performance across platforms, analyzing metrics such as reach, engagement, watch time, leads generated, cost per lead, and conversion rates.
- Conduct continuous experimentation by testing different hooks, messaging, formats, creatives, and calls-to-action, using insights to improve future content.
- Lead campaign planning and execution, ensuring marketing initiatives are delivered according to strategy while proactively identifying opportunities for optimization.
- Prepare weekly performance updates and monthly reports with actionable insights and recommendations.
- Use data and customer feedback to continuously refine messaging, positioning, and content strategy.
- Stay up to date with emerging trends, platform algorithms, AI tools, video-first marketing strategies, and content best practices.
- Collaborate closely with sales and leadership to identify recurring customer questions, objections, and success stories that can be transformed into high-performing content.
- Where appropriate, oversee supporting SEO initiatives to ensure content remains discoverable through search, while prioritizing channels that deliver the greatest business impact.
You should have:
- Experience developing content strategies that drive business outcomes, particularly through short-form video and digital content.
- Strong storytelling and copywriting skills, with the ability to craft compelling hooks, scripts, and messaging that capture attention and encourage action.
- Experience researching customer pain points, market trends, competitors, and content opportunities to generate high-performing content ideas.
- Experience planning and managing a content calendar across multiple platforms.
- The ability to brief and coordinate freelancers, videographers, editors, designers, or other content creators to deliver high-quality content consistently.
- A strong understanding of content performance metrics, with the ability to analyse data and use insights to improve future content.
- Excellent written and spoken English.
- Experience with paid social campaigns, video-first marketing, SEO, marketing analytics, or AI-assisted content creation is an advantage.
- A portfolio that demonstrates content you've created or campaigns you've led that generated meaningful business results is highly preferred.
We Expect You To
- Be curious about customers and constantly seek to understand what makes people engage, trust, and convert.
- Take ownership of projects from idea to execution, proactively identifying opportunities and solving problems with minimal supervision.
- Be highly organised and able to manage multiple content initiatives simultaneously.
- Be comfortable experimenting, learning from failures, and iterating quickly based on performance data.
- Collaborate effectively with teammates and external freelancers while maintaining high quality standards.
- Thrive in a fast-moving environment where continuous improvement and initiative are valued over simply following instructions.
We expect you to be a team-player and also be able to figure out solutions on your own with a little guidance. We will afford you considerable latitude when it comes to figuring out solutions for problems.
