SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR KL KL KL KL KL KL SLGR SLGR JHR JHR JHR JHR JHR JHR SLGR KL KL KL PNG KL SLGR KL KL SLGR N9 SLGR SLGR SLGR KL PNG KL KL KL KL SLGR PHG KL KL KL KL PNG KL KL KL KL SLGR SLGR SLGR SLGR SLGR SLGR PNG KL KL N9 N9 KL KL PNG PNG PNG PNG TRG TRG TRG PRLS KDH KDH KDH KDH KDH PHG PHG PHG PHG PHG PHG PHG PRK PRK PRK PRK PRK PRK PRK N9 N9 N9 N9 N9 N9 MLK MLK MLK JHR JHR JHR JHR JHR JHR JHR JHR SRWK SRWK SRWK SRWK SRWK SRWK SRWK SRWK SRWK SBH SBH SBH SBH SBH SBH KL SLGR SLGR SLGR SLGR SLGR JHR JHR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR SLGR
Duties & Responsibilities
Content Creation & Copywriting:
- Write clear, persuasive, appetising, and original copy for digital and print media, including websites, blogs, social media, ads and product descriptions.
- Adapt brand voice and tone for different audiences and platforms while maintaining consistency.
- Craft compelling headlines, taglines, and calls-to-action (CTAs) to maximise engagement.
- Research industry trends, competitors, and target audience preferences to inform content strategy.
Editing & Proofreading
- Review and edit content for grammar, clarity, accuracy, and SEO optimisation.
- Ensure all copy aligns with brand guidelines and marketing objectives.
- Collaborate with designers to ensure text and visuals complement each other.
Collaboration & Strategy
- Work closely with the marketing, design, and Fresh Food teams to brainstorm ideas and develop creative campaigns.
- Participate in content planning and strategy sessions to align copy with business goals.
- Incorporate feedback from stakeholders to refine messaging.
Menu & Packaging Copywriting
- Write clear, enticing, and on-brand menu descriptions that enhance eating experience and influence ordering decisions.
- Collaborate with Fresh Food teams to accurately describe dishes, ingredients, and preparation techniques while making them sound irresistible and mouthwatering.
- Develop packaging copy (labels, boxes, QR code content) that communicates brand values, certifications (organic, gluten-free, etc.), and flavour profiles.
Social Media & Digital Marketing Support
- Create thumb-stopping social media captions, video scripts, and ad copy tailored to food-loving audiences.
- Maintain a consistent, distinctive brand voice for all platforms.
- Knowledge of latest social media trends and language is an added advantage.
Job Requirements
- At least a Diploma in Marketing, Communications, Journalism, English, or any other related field.
- Minimum 3 years experience as a Copywriter, Content Writer, or similar roles (portfolio required) in advertising agencies or FMCG industry.
- A flair for writing, especially for food, while having exceptional editing, and proofreading skills.
- Strong understanding of SEO principles and digital marketing trends.
- Ability to work under tight deadlines and manage multiple projects.
- Familiarity with social media platforms and advertising best practices.
- Proficiency in tools like Microsoft Office.
- Well conversant and written communication in Mandarin is an added advantage.
Min. Education: Degree
Spoken Language: Malay, English, Mandarin
Written Language: Malay, English, Mandarin
