Copywriter & content strategist

COPYWRITER & CONTENT STRATEGIST

Company: Mega Raya Sdn Bhd

Location: Cyberjaya, Selangor

Employment Type: Full-Time

Department: Creative & Content

ABOUT THE ROLE

Mega Raya Sdn Bhd is looking for a Copywriter & Content Strategist who is passionate about Malaysian current affairs, government services, public communications, news and digital media.

This role goes beyond writing captions. You will be responsible for researching, developing and planning content ideas that translate government policies, services, programmes, announcements and current issues into content that is clear, relevant, engaging and easy for Malaysians to understand.

The ideal candidate should have a strong understanding of Malaysia's political landscape, government agencies, public issues, news cycles and social media culture, while being able to communicate objectively and creatively.

You will work closely with our creative, social media, video and account teams to develop content for government and public-sector clients across multiple digital platforms.

KEY RESPONSIBILITIES

1. Content Ideation & Planning

* Develop creative content ideas based on government services, policies, programmes, announcements and public information.

* Develop monthly and campaign-based content calendars.

* Identify relevant topics, trends, public conversations and current issues that can be converted into content.

* Generate content angles suitable for Facebook, Instagram, TikTok, X, YouTube and other digital platforms.

* Turn complex government information into simple, engaging and relatable storytelling.

2. Government & Public-Sector Content

* Research Malaysian government ministries, agencies, initiatives and public services.

* Understand government policies, programmes, campaigns and announcements.

* Develop content that helps the public understand what it means to me — how a government service, policy or programme affects everyday Malaysians.

* Ensure information is accurate, responsible and aligned with the client's communication objectives.

* Adapt technical or policy-heavy information into accessible public-facing language.

3. Current Affairs & News Monitoring

* Monitor Malaysian news, political developments, government announcements and emerging public issues.

* Identify newsjacking opportunities and relevant conversations for clients.

* Track trending topics across mainstream media and social media.

* Provide quick content recommendations when major announcements or current issues emerge.

* Understand the difference between a news event, public sentiment, political issue and communication opportunity.

4. Campaign Development

* Develop creative concepts, key messages, campaign narratives and communication angles.

* Assist in developing campaign themes, taglines, headlines and content pillars.

* Develop storyboards and content directions for videos, infographics, social media posts and digital campaigns.

* Work with designers and videographers to translate ideas into visual content.

* Maintain consistency of messaging throughout a campaign.

5. Political & Social Awareness

* Maintain a strong understanding of Malaysian political developments and public discourse.

* Follow Parliament, ministries, political developments, national issues and major public conversations.

* Analyse issues from different perspectives before developing content.

* Produce content that is fact-based, balanced, responsible and appropriate for government communication.

* Avoid misinformation, misleading claims, unnecessary political bias or content that could negatively affect the client's credibility.

6. Copywriting

* Write social media captions, headlines, scripts, articles, talking points, campaign copy and other communication materials.

* Develop strong hooks and storytelling angles for short-form digital content.

* Write in both Bahasa Malaysia and English where required.

* Adjust writing style according to different audiences, platforms and government clients.

* Proofread and ensure content is grammatically correct, clear and consistent.

WHAT WE ARE LOOKING FOR

* Degree/Diploma in Mass Communication, Journalism, Public Relations, Advertising, Communications, Marketing, Political Science or related fields.

* 2–4 years of experience in copywriting, journalism, content strategy, social media, PR, advertising or digital media.

* Strong interest and knowledge in Malaysian current affairs and politics.

* Strong understanding of Malaysian government agencies and public-sector communication is an advantage.

* Excellent command of Bahasa Malaysia and English.

* Strong research and information-gathering skills.

* Able to distinguish credible information from rumours, speculation and misinformation.

* Excellent writing and storytelling ability.

* Strong understanding of social media trends and digital content formats.

* Able to work under tight deadlines, especially when responding to breaking news or government announcements.

* Creative, curious and able to come up with multiple angles for the same issue.

* Comfortable working in a fast-paced agency environment with multiple clients.

THE IDEAL CANDIDATE

You are someone who:

Reads the news every day.

You know what's happening in Malaysia before it becomes a trend on social media.

Understands politics, but knows how to communicate beyond politics.

You can take a complicated policy announcement and explain it in a way that a 25-year-old Malaysian can immediately understand.

Thinks in content angles.

When you see a government announcement, your first thought is:

What can we do with this

Can write, but also think strategically.

You don't just ask What should we write — you ask Why should people care

Understands the internet.

You know what makes people stop scrolling, watch a video, share a post or start a conversation.

Is politically aware but professionally objective.

You can understand different political perspectives while maintaining accuracy, professionalism and the communication objectives of the client.

KEY OUTPUTS

The successful candidate will be expected to contribute to:

* Monthly content calendars

* Daily/weekly content ideas

* Government service explainers

* Current-affairs content

* Social media copy

* Campaign concepts

* Campaign key messages

* Video scripts

* Short-form video concepts

* Infographic concepts

* Newsjacking ideas

* Content pillars

* Creative briefs

* Storyboards

* Headlines and taglines

* Public-information campaigns

* Communication strategies

WHY JOIN MEGA RAYA

You will have the opportunity to work on high-impact digital, media and public-sector communication projects, collaborating with creative, strategic, social media and production teams.

Mega Raya works across digital marketing, media management, creative production, copywriting, PR and multiple forms of traditional and alternative media. (Megaraya)

This is an opportunity for a content professional who wants to develop beyond copywriting and grow into content strategy, communications and public-sector media planning.