Key Responsibilities
Copywriting & Content Creation
- Craft clear, compelling, and original copy for a variety of mediums, including digital, print, video, and audio.
- Develop and execute creative concepts and messaging frameworks for integrated campaigns.
- Write and refine materials for public consumption, such as website content, speeches, brochures, and scripts.
- Generate innovative ideas for headlines, taglines, and campaign narratives.
- Adapt tone and style seamlessly to resonate with diverse audiences and align with our brand voice.
- Apply SEO best practices to optimize web content and enhance search engine visibility.
- Distill complex information into accessible, engaging and accurate language.
- Manage the end-to-end content lifecycle, from concept to final approval, ensuring all copy is polished, consistent, and error-free.
- Coordinate internal review processes and ensure all materials adhere to brand guidelines and visual identity.
Corporate Communications
- Create and curate content for corporate channels, including social media, the company website, brochures and external publications.
- Work with internal teams and external vendors to develop marketing collateral, including artwork, brochures, presentations and digital materials.
- Draft, edit, and distribute press releases, media advisories, and official statements.
- Cultivate and maintain strong relationships with key journalists, KOLs and industry influencers to secure positive coverage.
- Monitor media coverage, manage the press presence, and prepare talking points and briefing materials for interviews.
- Serve as a point of contact for media inquiries, ensuring timely and accurate responses.
- Support the planning and execution of corporate events, roadshows and engagement sessions.
Cross-Functional Support
- Support the team to execute integrated marketing initiatives, including events, exhibitions and internal activities.
- Manage ad-hoc marketing requests to ensure effective resource allocation.
Requirements
- Bachelor's degree in Communications, Public Relations, Journalism, Marketing, English, or related field.
- Outstanding writing, editing and storytelling skills, with a portfolio demonstrating versatility across formats and audiences.
- Proven ability to develop creative concepts and a solid understanding of marketing funnels and audience mapping.
- Working knowledge of SEO, keyword research and content analytics tools.
- Sharp attention to detail with the ability to manage multiple projects simultaneously, prioritize effectively and incorporate feedback with a solutions-oriented mindset.
- Excellent interpersonal skills, capable of building rapport with journalists, influencers and internal stakeholders.
