Purpose
The Direct Response Copywriter/Creative Strategist (Ecommerce) at Ethinos Australia is responsible for creating and optimizing persuasive, high-converting content across Meta Ads, Google Ads, email campaigns, and landing pages content that doesn't just look good but drives results.
You are a conversion-minded storyteller, pairing data with insight to consistently generate winning creative across multiple platforms. You know how to extract emotional triggers, unique mechanisms, and compelling angles from a brief (or a product) and you work seamlessly with media buyers and designers to bring those ideas to life.
You thrive in a fast-paced environment, love improving creative systems, and take pride in delivering client-ready content on time, every time.
Key Responsibilities
Creative Strategy & Ideation
- Develop high-impact ad angles and scripts for Meta and Google Ads based on performance data
- Craft conversion-focused email flows, subject lines, and body copy tailored to client avatars
- Write persuasive landing page copy aligned with CRO principles and campaign objectives
- Lead creative planning sessions, brainstorms, and retro meetings to extract insights and iterate
Performance Analysis
- Review performance metrics across paid ads, emails, and landing pages to identify what's working and what's not
- Turn data into actionable content insights and iterate rapidly to improve results
- Collaborate with media buyers to align messaging with best-performing audiences and offers
Content Production & Workflow Management
- Deliver copy on time, following internal processes and timelines
- Plan, manage, and update creative tasks in our project management system
- Ensure consistency in tone, structure, and formatting across all deliverables
- Perform quality checks on grammar, accuracy, and brand alignment
Client Communication & Collaboration
- Communicate effectively and professionally with clients on creative strategy and deliverables
- Respond promptly to feedback and ensure revisions are actioned quickly
- Join internal standups, creative syncs, and monthly client calls
- Be available via Slack, email, and video calls during working hours (AEST timezone)
Success Metrics (KPIs)
- Number of winning ads generated monthly (Meta & Google)
- Conversion rate improvements from email flows and landing pages
- Click-through rate (CTR) improvement on email subject lines
- Improved CTR & CVR on Google Ads creatives
- Planned vs actual task completion across sprints
- Client approval rate for content on first round
- Zero tolerance for avoidable errors (spelling, grammar, formatting)
Experience Requirements
- 5+ years in performance creative or direct-response copywriting roles (agency or in-house eCom brand preferred)
- Proven results across Meta Ads, Google Ads, email, and landing pages
- Experience using performance data to inform creative decisions
- Comfortable writing in multiple brand voices
- Solid grasp of consumer psychology and funnel copy principles (e.g., AIDA, PAS, Hormozi frameworks)
Character Traits
- Obsessed with performance-first creative
- Detail-oriented with excellent grammar and language precision
- Organized, punctual, and highly dependable
- Analytical mindset with creative flair
- Collaborative and team-focused
- Coachable and committed to growth
- Fast-moving and adaptable thrives in a high-output environment
This Role Is Not For You If...
- You prefer writing fluff over performance content
- You can't meet deadlines or need micromanagement
- You struggle to turn feedback into action
- You're not comfortable owning outcomes or results
- You dislike working across multiple brands, platforms, and copy types
Logistics
- Hours: MondayFriday, 9:00 AM 5:00 PM AEST
- Location: Remote, AEST (Australian) hours required
- Communication: Active Slack and video call participation required
- Holidays: Paid public holidays
