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Role Overview
We are seeking a detail-oriented and commercially minded Copywriter to support regional and market-level content production across e-commerce, campaign, and digital touchpoints. This role operates within a structured Creative Operations model and collaborates closely with Creative, Content QA, and Channel teams to ensure content accuracy, clarity, and brand consistency at scale.
Key Responsibilities
1. Creative Writing + Localization Efforts
- Develop key messaging and campaign concepts tailored to campaign thematic and objectives.
- Adapt and localize content from English into the local/native language while preserving brand tone, intent, and campaign messaging.
- Optimize copy for cultural relevance, platform requirements, and e-commerce best practices.
- Ensure linguistic accuracy, grammar, and consistency across all assets.
2. Campaign & Sales Copywriting
- Develop copy based on campaign thematics, sales mechanics, promotions, bundles, and GWP strategies.
- Write concise, conversion-focused copy for websites, web banners, paid media, and marketplace assets.
- Align copy with visual hierarchy and campaign intent.
3. Content Adaptation & Formatting
- Adapt master copy into multiple formats, lengths, and layouts based on channel requirements.
- Ensure copy fits design layouts without truncation or forced line breaks.
- Collaborate with designers to optimise readability and visual flow.
4. Content Quality & Accuracy Checks
- Conduct self and peer reviews to ensure spelling, grammar, pricing, claims, and promotional accuracy.
- Ensure compliance with brand guidelines and communication frameworks.
- Support Content QA feedback cycles and revisions.
5. AI Translation & Copy Enablement
- Support development and refinement of AI-assisted translation and copy tools.
- Train AI outputs using high-quality reference translations, glossaries, and tone guides.
- Review and validate AI-generated content to ensure brand accuracy and cultural nuance.
- Define best practices and SOPs for human-in-the-loop AI workflows.
- Track AI error patterns and provide insights for continuous improvement.
6. SEO Meta Writing (nice-to-have)
- Create SEO optimized meta tags for e-commerce, brand websites, and blog content based on keyword strategy and search volume insights.
- Adapt and localize branded content, such as FAQs and editorial content, by naturally incorporating high performing search keywords to support SEO visibility and organic traffic growth.
- Support SEO and QA keyword validation processes with a basic understanding of SEO principles, search performance data, and content optimization best practices.
Key Stakeholders
- Creative Team (Art Directors, Designers)
- Content QA Specialists
- Campaign & Commercial Teams
- Channel / Web Setup Teams
Required Skills & Experience
- 2-5 years of copywriting experience (commerce or digital preferred)
- Strong command of English and at least one (related) local/native language
- Experience writing for websites, marketplaces, or campaign assets
- Knowledge within the FMCG/Beauty industry
- High attention to detail and strong proofreading skills
- Ability to manage multiple tasks and deadlines in a fast-paced environment
Additional Requirements
- Experience with regional or multi-market content
- Familiarity with beauty, FMCG, or retail brands
- Exposure to AI translation tools, CAT tools, or prompt refinement workflows
About Accenture
Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at
Equal Employment Opportunity Statement
We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services €" all powered by the world€™s largest network of Advanced Technology and Intelligent Operations centers. Our 674,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at accenture.com
Job ID: 147670857
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