Copywriter (Paid Media)

Who Are We

At Morph Digital, we're all about growth for our company, our teams, and you. We believe in unlocking everyone's potential and fostering a collaborative environment where you and Morph Digital reach new heights.

We're more than just a digital agency. Morph Digital provides 360 digital solutions to our clients. We design, create and deliver exponential digital experiences connecting customers and brands to make a real impact.

Location: Bandar Utama,Petaling Jaya, MALAYSIA

Working model: Hybrid (3 Days WFO, 2 Days WFH)

Job Overview

We are looking for a creative, performance-driven Paid Media Copywriter to join our dynamic team. You will be responsible for developing, writing, and testing high-impact ad copy and visual concepts across all major paid channels to directly influence key business growth targets. The ideal candidate understands direct response principles and uses campaign data to inform creative strategy. You will collaborate with Paid Media Managers and designers, analysing briefs to recommend optimal ad formats and creating both copy and basic visuals. This role offers a direct chance to craft engaging, data-backed narratives that optimise funnel performance in a collaborative, international environment.

Responsibilities

• Analyse campaign briefs and provide content to recommend suitable assets and creativesadapted to the selected ad formats.
• Write persuasive copy for paid ads, landing pages, and email campaigns.
• Recommend or source visuals (images/videos) to complement copy.
• Create basic banners using Adobe Photoshop/Express or collaborate with the creative team.
• Develop new copy and creatives in response to campaign optimization needs.
• Proofread team decks and act as the team's language expert.
• Collaborate with Digital Marketers to conduct campaign A/B testing.
• Acquiring proficiency in creating fundamental creatives and banners using AdobePhotoshop/Adobe Express.
• Mastering the interpretation of campaign data on various media platforms.
• Formulating content recommendations based on a thorough analysis of campaign data.

Requirements

• 23 years experience in copywriting for digital ad platforms (LinkedIn, Google Ads, Meta).
• Bachelor's degree in English, Marketing Communications, or related field.
• Excellent command of English (written and spoken).
• Strong grasp of social media guidelines and content best practices.
• Experience writing for B2B topics.
• Basic Adobe Photoshop/Adobe Express skills.
• Proficiency in Microsoft Excel.
• Strong understanding of content marketing principles and awareness of industry trends.
• Curious, proactive, and eager to learn paid media optimisation.

Why Join Us

• Competitive salary and benefits package.
• Hybrid work model.
• Work-life balance.
• Dynamic and multi-national work environment.
• Supportive team culture and opportunities for professional growth.

Contact Information:

Does the role spark your interest Please send us your complete resume via email at [Confidential Information] or apply directly via the job description page. If you are keen to share your portfolio with us, feel free to do so. Once we have reviewed your application, we will reach out to you soon.