Develop and execute a tailored media relations strategy for the region, identifying key media outlets and partnership opportunities to effectively reach target audiences and build a strong brand presence.
Proactively seek opportunities to elevate the profile of the Country Manager through strategic media engagement, including personalized media training and executive communications support.
Oversee external executive communications, ensuring alignment with L'Oréal's global narrative and brand messaging.
Identify, train, and upskill local spokespeople to confidently represent L'Oréal in media interactions.
Continuously monitor and analyse media coverage and performance metrics to measure impact and inform future strategic direction.
Collaborate effectively with Zone and Global teams on Tier 1 media opportunities, leveraging global resources and expertise while ensuring local relevance.
Reputational Issues & Crises
Proactively identify and monitor potential reputational risks within the region, escalating concerns to the Zone CA&E team to ensure timely and effective response.
Lead cross-functional task forces to address market-specific reputational issues and crises, developing and implementing action plans to mitigate risks and safeguard L'Oréal's image.
Ensure seamless adoption and implementation of global and zone governance frameworks for managing reputational issues and crises within the market.
Develop and deliver training programs to upskill the local Management Committee and key people on best practices for identifying, managing, and communicating during reputational issues & crises.
Maintain consistent and transparent messaging on sensitive issues, ensuring alignment with L'Oréal's values and communication guidelines.
Regularly monitor, track, and analyse the effectiveness of RIsC management practices, identifying areas for improvement and sharing key learnings.
Content & Advocacy
Lead and execute the paid media strategy, jointly with the global CA&E and local CDMO team to ensure the right positioning of our Corporate Brand campaign.
Lead the local execution of the global editorial calendar, tailoring content and campaigns to resonate with Nordic audiences and achieve maximum impact.
Proactively identify and leverage compelling local stories and proof points that strengthen and enrich L'Oréal's global narrative.
Collaborate with Zone and local CDMO teams to define and implement a robust digital strategy encompassing both paid and organic channels to reach key audiences.
Oversee and manage L'Oréal Groupe's social media presence in the region, ensuring brand consistency and alignment with the global social media strategy.
Create and adapt content as needed to ensure local relevance and engagement across all digital platforms.
Develop and execute a comprehensive social media strategy for the region, setting clear objectives, identifying target audiences, and measuring performance
Professional Experience In The Field
A proven track record 8-10 years of success leading corporate affairs, and/or stakeholder engagement initiatives, demonstrating expertise across both traditional and digital channels.
Industry & market scope: Significant experience working within/with FMCG, showcasing a deep understanding of cultural nuances and communication best practices for diverse audiences.
Exceptional written and verbal communication skills: High/Native-level fluency in English to enable effective communication and relationship-building across the region, the Zone and with the global team.
Excellence in Content Creation: A keen eye for detail and a commitment to producing high-quality communication materials that are clear, concise, and impactful across various channels.
Stakeholder Management: Proven ability to navigate complex stakeholder landscapes, effectively managing relationships, and building consensus among diverse internal and external partners.
Digital Savvy & Adaptability: Highly adaptable communicator with a strong understanding of both traditional and digital media landscapes, and proficient in leveraging new media and digital tools to reach target audiences.
Ideally, candidates will have a background in Communications, Public Affairs, Journalism, Crisis Management, Marketing or a related field.
Previous experience working in a fast-paced, matrixed organization (agency or corporate) is highly desirable.
For external candidates, previous experience in a corporate communications role is essential (non-negotiable).
