Job Summary for Creative Copywriter
The WRB Global Digital Sales team's objective is to partner with country, product, and technology stakeholders to create programs, content and experiences that will support acquisition and engagement of prospects and customers through client's Digital Assets. With a customer centric approach, the team is focused on delivering on the customer intent through its acquisition and deepening strategies while driving profitable acquisitions for the business.
The Copywriter will support multiple markets and will be responsible for developing copy that aligns with product / marketer's objectives and brand guidelines, ensuring that all work is delivered on time. Strong writing and creative communication skills are essential, as the role involves developing copy across digital channels for High Net-Worth customers of the Bank. The ideal candidate will have a proven track record of developing high-quality advertising and marketing copy that drives business growth.
The copywriter is expected to engage with multiple product teams, ensuring that their insights help shape impactful marketing campaigns. This is an exciting opportunity to make a difference and drive success in a dynamic environment.
Responsibilities
- Lead and own work; conceptualizing, developing and driving creative content that will promote the client brand and products and achieve business results for markets, with minimal oversight or creative direction.
- Establish relationships with key partners in markets, owning presentations and working directly with product teams on creative development
- Write for all different forms of media, including content for Social, Search, Display Banners, Email, SMS, Push Notifications etc.
- Understand and appreciate the importance of strategy, and ensure that all ideas are on brief.
- Manage multiple markets and deliverables simultaneously.
- Handle all facets of production and post-production with minimal supervision.
- Work with all disciplines to deliver projects of creative excellence on time.
- Demonstrate strong presentation skills, both internally and with clients.
- Give and receive constructive feedback in a respectful manner.
Requirements
- Bachelor's Degree in English, Communications, Journalism, Marketing, or a related field.
- Solid years of experience, ideally from Creative Agency background who are confident in short form/ ad copywriting/ creative copywriting.
- Experience in EDM, Push Notifications, App Banners, Web Banners, Social Media and other Paid Media
- Skills in creative ad copywriting for the affluent/ premium segment – smart, witty, play on words, or thought provoking headlines.
- Good understanding of savings account, fixed deposits, loans, credit card, unit trust, mutual funds, stocks/ equities.
- Worked on fast paced accounts/ clients and high volume of campaigns.
- Experience in using GenAI tools e.g. Copilot, Claude, GPT, etc.
- Proven track record of developing high-quality advertising and marketing copy that drives business growth.
- Strong understanding of digital marketing channels and best practices.
- Excellent writing, editing, and proofreading skills.
- Ability to work independently and manage multiple projects simultaneously.
- Strong interpersonal and communication skills, with the ability to collaborate effectively with cross-functional teams.
- Ability to adapt writing style to different audiences and platforms.
- Creative thinking and problem-solving skills.
