Job Summary
The Production, Design & Installation Specialist - BTL Marketing is responsible for the timely, high-quality execution of BTL campaigns, from basic graphic preparation and visual merchandising layout to the final production, installation, and dismantling of various advertising materials. This hands-on role requires practical execution skills combined with an eye for detail and effective visual presentation.
1. Graphic Design & Visual Merchandising
- Review BTL artwork files for print readiness, ensuring proper color, resolution, and bleed specifications.
- Make minor adjustments or reformatting to artwork for different display dimensions (e.g., scaling a poster design for an L-standee or boom gate wrap).
- Apply fundamental visual merchandising principles to site installations, ensuring maximum visibility and impact of:
- Lift Posters
- L-Standees, Giant Standees, and Mid-size Metal Standees
- Pillar Foam Boards and LRT Foam Boards
- Festive Decoration
- Advise on the optimal placement and layout of displays within retail or public spaces to enhance the customer journey and promotional effectiveness.
2. Production and Preparation
- Coordinate the production process for frequently used items such as Lift Posters, Standees, and Foam Boards.
- Inspect all produced materials upon arrival to ensure quality, correct specifications, and adherence to design mockups.
- Prepare materials and tools necessary for efficient site work.
3. Installation and Execution
- Execute the installation and setup of all BTL materials according to campaign briefs and provided visual guidelines.
- Install and replace frequently: Lift Posters, L-Standees, Giant Standees, and Mid-size Metal Standees.
- Regularly install: Pillar Foam Boards (in-mall pillars, direction signages) and LRT Foam Boards.
- Occasionally install: Floor Stickers and Boom Gate wraps/signage.
4. Maintenance and Dismantling
- Conduct routine site visits to inspect and maintain installed materials, promptly repairing or replacing damaged items while maintaining visual standards.
- Oversee the safe and timely dismantling and removal of all BTL items post-campaign.
Qualifications and Skills:
Essential
- Proven hands-on experience in production, installation, or visual merchandising.
- Basic proficiency in graphic design software (e.g., Adobe Illustrator, Photoshop) for pre-press checks and minor file adjustments.
- Understanding of Visual Merchandising concepts and how to maximize display effectiveness in a retail/public environment.
- Practical skills in using basic tools and working with diverse materials (foam boards, metal frames, decals, etc.).
- Strong physical stamina, attention to detail, and ability to lift and maneuver display materials.
Desirable
- A certification or diploma in Graphic Design, Visual Communications, or equivalent field.
- Familiarity with various printing specifications and large-format production.
- Good time management and organizational skills.
