Creative Manager

The Creative Manager leads and executes Batik Boutique's creative and design function, managing a small team while remaining highly hands-on in design.

The role is responsible for translating business priorities and marketing direction into commercially effective, high-quality creative across digital marketing, ecommerce, social media, B2B, retail, products, and packaging; reports to CEO. Salary RM4,500-6,000.

To apply for this role, please fill out this short form: https://forms.gle/gBQ6VNENDq6eoFSS8

Key ResponsibilitiesCreative Design & Execution

• Design and oversee creative for EDMs, online advertising, social media, website and ecommerce, campaigns, retail, B2B materials, and other brand communications.
• Remain hands-on in producing important creative work while managing and reviewing work produced by the team.
• Translate business objectives, campaign briefs, and marketing direction into strong, commercially effective visual communication.
• Adapt creative across different formats, audiences, and channels while maintaining a consistent brand identity.
• Ensure creative is clear, visually strong, accurate, and designed to support sales, engagement, and brand growth.

Team Leadership & Creative Management

• Lead and manage the Designers and Marketing Executive.
• Set priorities, assign work, manage timelines, and ensure deliverables are completed on time and to the required standard.
• Provide clear creative direction, feedback, and quality control.
• Coordinate the creative calendar and balance planned campaigns with ongoing and ad-hoc business requirements.
• Work closely with the CEO and management to translate strategic and marketing direction into effective creative execution.
• Help develop the team's capabilities, efficiency, and use of tools and AI.

Digital, Campaign & Marketing Creative

• Develop creative concepts and executions for email marketing, paid digital advertising, social media, website, launches, promotions, and campaigns.
• Work with the Marketing Executive to ensure campaign and content requirements are executed effectively.
• Review available campaign and creative performance data to understand what is working and improve future creative.
• Apply strong commercial judgment so designs communicate clearly and help achieve business objectives.

Product, Textile & Packaging Design

• Create and oversee textile and fabric designs, print layouts, product graphics, packaging, labels, tags, and other product-related creative.
• Work with artisans, production teams, and suppliers to translate concepts into production-ready designs.
• Prepare accurate artwork, specifications, and production files.
• Review samples and finished outputs for consistency with the approved design.

Photoshoots & Content Production

• Plan and coordinate product and campaign photoshoots.
• Provide creative direction for styling, props, composition, and overall visual execution.
• Ensure photography and content can be effectively reused across ecommerce, social media, advertising, email, B2B, and retail.

Brand, Assets & Creative Processes

• Maintain and develop brand guidelines, templates, design systems, and creative standards.
• Maintain organized creative files, asset libraries, and archives.
• Improve workflows to reduce unnecessary revisions, delays, and duplicated work.
• Ensure consistent creative execution across B2C, B2B, ecommerce, and retail channels.

What Success Looks Like

• Creative output is consistently high quality, commercially effective, on-brand, and delivered on time.
• EDMs, advertisements, social content, website creative, and campaigns effectively communicate their intended messages and support business results.
• The creative team has clear priorities, direction, and accountability.
• Creative production is organized and efficient, with minimal unnecessary rework.
• Batik Boutique maintains a distinctive and consistent visual identity across all channels.
• Product and textile designs translate successfully from concept to production.

Requirements

• 5+ years of relevant experience in graphic design, creative design, brand design, or a related role.
• Strong portfolio demonstrating excellent digital and commercial design work.
• Strong hands-on graphic design capability, particularly for digital marketing, social media, EDMs, advertising, and websites.
• Strong proficiency in Adobe Illustrator and Photoshop and other relevant Adobe Creative Cloud applications.
• Strong visual judgment, typography, layout, composition, and brand consistency.
• Ability to turn a business or marketing brief into effective creative without requiring detailed design direction.
• Experience managing, mentoring, or directing other creative team members.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Comfortable using AI and modern creative tools to improve quality, speed, and productivity.
• Experience with textile, fashion, product, packaging, or retail design is an advantage.
• Experience preparing production-ready artwork is an advantage.
• Degree or Diploma in Graphic Design, Creative Multimedia, Visual Communication, or a related field is preferred but not required.

What You Can Expect From Us

• Impact: Your work will directly influence the growth of a Malaysian B Corp while supporting sustainable livelihoods for artisan communities.
• Ownership: Significant responsibility for how Batik Boutique presents itself visually across digital, retail, B2B, and product channels.
• Variety: Work across digital campaigns, ecommerce, social media, textile and product design, packaging, retail, and photography.
• Growth: Opportunity to develop both creative leadership and commercial design capabilities.

Benefits

• Statutory payments, medical stipend
• Training and career development opportunities
• Opportunity to contribute to meaningful community impact
• Supportive and collaborative working environment