Are you someone who knows what high-performing creative actually looks like — and can help a team consistently produce it
Do you have strong direct-response and performance marketing experience, with the confidence to review creative critically, give clear feedback, and make the final call on what is ready to go live
If you're equally comfortable setting the creative bar, developing people, and holding the team accountable to high standards, this role might be for you.
You're stepping into a high-impact role:
- Own the quality bar across Omni's client-facing creative output
- Define what good looks like across video, ad copy, static, and graphic creative
- Review and provide final sign-off on creative before it ships
- Train and develop the creative team to consistently raise the standard
- Build scalable creative standards and onboarding as the team grows
- Become the internal escalation point when creative quality isn't meeting expectations
What will my day-to-day look like
- Creative quality & final sign-off: Review client-facing creative across video, static, graphic, and copy. Make the final call on whether work is ready to ship or needs another round.
- Creative standards: Define, document, and continuously improve Omni's creative standards so quality does not depend on one individual's judgment.
- Team coaching & feedback: Give clear, practical feedback to video editors, designers, copywriters, and other creative team members. Help the team understand not only what needs to change, but why.
- Training & development: Run structured training, creative reviews, and feedback sessions to strengthen the team's creative judgment and execution over time.
- Creative onboarding: Build clear quality standards and onboarding processes for new creative hires and freelancers as the team scales.
- Quality accountability: Identify recurring quality gaps and address them through coaching, clearer standards, training, and, where necessary, performance management.
- Delivery escalation: Act as the internal escalation point when creative output is not meeting the required standard, diagnose the underlying issue, and make sure the right fix is implemented.
- Cross-team collaboration: Work closely with Account Management, Performance Marketing, and the Client Director to ensure creative direction supports both client expectations and campaign objectives.
- Client escalation support: When a client is unhappy with the quality of the work, partner with the Client Director to diagnose and resolve the delivery issue. The Client Director owns the client relationship and conversation; you own the creative diagnosis and fix.
About you:
- Ideally 8+ years of experience in creative strategy, creative direction, or creative delivery within a performance or growth marketing agency
- Strong direct-response and performance marketing background
- Strong judgment across performance creative, especially short-form video, paid social creative, ad copy, and static/graphic formats
- Able to distinguish creative that simply looks good from creative that is strategically strong and built to perform
- Experience managing, coaching, or training creative talent — not only producing creative individually
- Comfortable giving direct and sometimes difficult feedback when the work does not meet the required standard
- Confident making final decisions and being the person who says this isn't ready yet
- Able to turn subjective creative judgment into clear standards, frameworks, and actionable feedback
- Strong understanding of the Singapore market and local audience — including cultural nuances, consumer behaviour, communication styles, and what makes creative feel relevant and effective in Singapore
- Strong written and spoken English
- Comfortable working in a fast-paced performance marketing agency environment
- Able to collaborate closely with creative, performance, account management, and leadership teams
Bonus if you have
- Experience leading a multidisciplinary creative team across video, design, and copy
- Experience building creative review or QA processes from scratch
- Experience developing creative training programmes, playbooks, or onboarding frameworks
- Strong understanding of Meta, TikTok, and other paid social creative best practices
- Experience working closely with media buyers and using campaign performance insights to improve creative direction
About Omni Digital & Behalf
Omni Digital is a boutique digital marketing agency based in Singapore, focused on delivering world-class marketing performance. We are a small, driven team that values ownership, continuous improvement, and real business impact.
In addition, you will also work with our sister company, Behalf - the creative arm behind tailor-made video content that brings brand stories to life. From brand films and profile stories to event highlights and social media content, everything is crafted to cut through the noise and deliver clear, strategic messaging.
Why Join Us
- High ownership over the creative quality of the agency
- Direct influence on what gets delivered to clients
- Opportunity to shape the standards and systems of a growing creative team
- Build and develop creative talent instead of only managing output
- Work closely with performance marketers, strategists, account managers, and leadership
- Play a key role in reducing founder dependency and building a stronger, more scalable agency
- Clear opportunity to grow with the team as Omni scales
Let's Chat!
If you're excited about building a high-performing creative team, raising the standard of work that goes out to clients, and creating an environment where great creative becomes repeatable — we'd love to hear from you.
