About Us
Hepmil Malaysia is a digital content and creator agency that connects brands with Gen Z and young millennials through hyper-localized, entertaining content. Home to pages like MGAG and Hepmil Creators Network (HCN), we help brands engage audiences with content that's proudly local, proudly ridiculous, and always relatable.
We're looking for a Creative Strategy Lead (AM/M) to bring bold ideas to life, drive campaign execution, and inspire a team of creatives. You'll bridge strategy with creativity, ensuring our content not only resonates with culture but also delivers impact for our brand partners.
Key Responsibilities
Concept Generation & Ideation
- Develop social-first ideas and campaign concepts that give our brand partners a creative edge.
- Translate audience insights, platform trends, and brand objectives into innovative campaign ideas.
- Support in brainstorming sessions, helping both clients and internal teams unlock creative possibilities.
Campaign Planning & Execution
- Oversee day-to-day execution of campaign elements, ensuring projects are delivered on time, on brief, and with high creative quality.
- Collaborate with cross-functional teams (Accounts, Strategy, Production) to ensure alignment between creative vision and business objectives.
- Monitor creative performance and recommend optimizations throughout the campaign lifecycle.
Brand Storytelling & Messaging
- Craft clear and compelling messaging that reflects brand values, communicates key ideas, and drives engagement.
- Ensure creative outputs are culturally relevant, platform-appropriate, and resonate with Gen Z and young millennial audiences.
- Contribute to pitch decks, proposals, and creative treatments for clients.
Creative Team Management & Culture
- Lead and mentor a team of designers, writers, and content creators, ensuring consistent delivery of high-quality creative work.
- Foster a collaborative, innovative, and supportive creative culture.
- Provide constructive feedback and guidance to elevate the team's creative capabilities.
Requirements
- Creative Experience: Minimum 5+ years in a creative, content, or digital agency environment.
- Platform Expertise: Strong knowledge of TikTok, Instagram, Facebook, and YouTube, with awareness of emerging formats and trends.
- Cultural Understanding: Familiarity with the social content ecosystem, particularly short-form video and meme culture.
- Strategic Execution: Experience developing marketing strategies and executing cross-channel content.
- Collaboration: Proven ability to work with account teams, strategists, and production in bringing campaigns to life.
- Client Management: Comfortable engaging with clients and industry professionals, with strong presentation and communication skills.
- Detail Orientation: Ability to present ideas concisely and deliver work with accuracy and consistency.
- Creative Advantage: Exposure to video content production, influencer/creator collaborations, or digital advertising is a plus.
- Adaptability: Ability to thrive in a hybrid work setup and a fast-paced, evolving agency environment.
Why Join Us
- Play a leading role in shaping bold, culturally relevant campaigns that connect brands with Gen Z and young millennials.
- Work closely with passionate creatives and the team behind MGAG and HCN.
- Contribute to an environment that values originality, collaboration, and memes.
- Grow your creative leadership skills while driving impact for some of the most exciting brands in Malaysia.
