About the role:
The Creator Engagement Lead owns creator strategy and briefing for Singapore and Malaysia: KOL end-to-end, and the briefing side of affiliate and affiliate livestream. This role will report directly to the Head of Marketing SEA.
The Impact you'll make:
1 · Creator strategy and planning
- Define the creator strategy for SG and MY across the tiered creator model: mega and macro tiers for authority and demand creation, and a broad micro / nano affiliate base for conversion volume.
- Assign creators to clear roles: KOLs / influencers against marketing KPIs (engagement rate, hook rate, VTR, traffic) and affiliates against sales KPIs (GMV, CR, AOV), with dual-role creators briefed for both.
- Plan creator deployment by category, hero SKU, AOV tier and trading moment (BAU vs mega), aligned with the market content strategy and category comms framework. Marketing Manager approves KOL shortlists and budgets.
2 · Creator — KOL end-to-end management
- Develop the content brief — hero-SKU angles, winning hooks and approved claims from the branded scorecard folded directly into the creator brief.
- Own KOL execution end-to-end with KOL / PR agencies: brief development, identification with agency, contracting oversight, storyboard review, rough-cut and post-edit feedback, and final approval against brand guidelines and the hook-archetype playbook.
- Track KOL performance against marketing KPIs with the Digital Activation Lead; flag winners for amplification (Spark / GMV Max routing) and cross-market scaling.
3 · Affiliate Brief
- Develop the content brief: SKU one-pagers, commission tiers & earnings potential, offer mechanics & price points, proven angles with GPM / CR evidence, objection-handling FAQs and mega calendar priorities — designed so affiliates produce on-strategy shoppable content with zero one-to-one management.
- Hand the content brief to the Livestream & Affiliate Lead for distribution, recruitment to target lists and creator operations.
4 · Affiliate livestream — host kit and performance
- Develop the affiliate livestream script that includes hero-SKU demo blocks focus, talking points, FAQs and run-of-show finalisation, Commercial lock and distribution / scheduling sit with the Livestream & Affiliate Lead.
- Measure per host — GPM, GMV, CR vs benchmarks — run the host review (repeat-activate above threshold, exit below) and fold session learnings into the kit before each wave.
5 · Agency and enabler execution
- Manage enablers as accountable partners with clear deliverables, quality standards and turnaround expectations.
6 · Creator performance measurement and optimisation
- Manage creator-level economics weekly: active creators, videos per creator, GMV per creator and commission % of GMV against market benchmarks — driving repeat activation and exits.
- Co-own creative review & feedback, content effectiveness analysis and measurement & reporting with the Content Lead; maintain the creator scorecard across every tier, including live hosts.
The Skills and Knowledge you'll bring:
- 5–8 years in influencer, creator or affiliate marketing, with at least 2 years hands-on in TikTok Shop or social commerce affiliate programmes.
- Proven experience briefing and managing KOL, PR or MCN agencies, including storyboard review and post-edit feedback.
- Fluency in commerce content metrics: hook rate, VTR, CR, GMV, AOV, GPM and ROAS.
- Experience designing sales-grade creator kits — you know that commission tiers and earnings potential recruit better than brand decks.
- Strong knowledge of the SG and MY creator landscape across home, kitchen and lifestyle categories.
- Fluency in English; Bahasa Melayu and/or Mandarin an advantage for creator and audience coverage across both markets.
Ready to make an impact
From developing game-changing air fryers to perfecting the art of coffee making, Versuni's purpose is turning houses into homes — and we're calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We're ready for you — are you ready for us
