Job Description
Responsibilities
The Creator Operations team serves as the strategic engine of TikTok Shop's affiliate ecosystem in Malaysia. They are responsible for the health, growth, and monetization of a million-scale creator base. By leveraging data-driven insights and scalable operational frameworks, they design the strategies that empower creators of all tiers to thrive, driving the evolution of social commerce in the region.
Responsibilities
1. Scalable Creator Strategy & Tiered Management
- Segmented Growth Frameworks: Assist growth strategies tailored to a million-plus creator pool, utilizing tiering (e.g., entry-level to mid-tail) and category-based segmentation to drive targeted engagement.
- Scalable Campaign Execution: Develop and execute the end-to-end implementation of large-scale, category-specific activities, ensuring seamless adoption across the unmanaged creator segment during flagship promotional and BAU periods.
- Lifecycle Operations: Design and optimize automated/scaled communication and community frameworks to improve creator retention, task completion rates, and overall ecosystem health.
2. Linkshare Channel Strategy & Performance
- Full-Funnel Ownership: Act as the primary PM for the Affilite Links(Linkshare) channel, taking full accountability for the end-to-end funnel—from supply sourcing and traffic optimization to conversion and GMV results.
- Commercial Optimization: Conduct deep-dive analyses to identify performance bottlenecks within the Linkshare workflow; implement strategic interventions to enhance traffic efficiency and ROI.
- Supply-Demand Matching: Coordinate with internal stakeholders to align high-potential product supply with appropriate creator segments, maximizing the channel's output.
3. Cross-Functional Strategic Alignment
- Collaborate with Categories, Product, and Strategy teams to ensure that initiatives and features are optimized for the high-volume requirements of the Malaysian market.
Qualifications
Minimum Qualifications
- Professional Experience: Bachelor's degree and above, 3+ years of experience in e-commerce operations, digital marketing, or project management.
- Analytical Rigor: Exceptional logical thinking and the ability to derive actionable strategies from complex, large-scale datasets.
- Operational Excellence: Proven experience in managing high-volume operations or projects where scalability and process automation were critical.
- Able to communicate in Chinese as this position mainly work with the features team in China, where Chinese is the primary working language.
Preferred Qualifications
- Ecosystem Expertise: Prior experience in managing million-scale communities, MCN/affiliate networks, or large-scale digital distribution channels.
- Strategic Vision: Ability to balance day-to-day operational execution with long-term ecosystem health and strategic positioning.
- Product Sensitivity: Familiarity with e-commerce product logic and the ability to partner with technical teams to optimize operational tools.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
