Job Description
Job Overview
The CRM Project Manager is responsible for coordinating, managing, and executing CRM campaign activations across omni-channel platforms such as Adobe Campaign Standard, working closely with internal CRM activation teams, content adaptation teams, developers, analytics, and external client stakeholders. This role ensures high-quality, compliant, and timely deployment of campaigns across channels including Email, SMS, MMS, LINE etc. Acting as the gatekeeper for campaign readiness and execution.
Job Description
Campaign & Project Management
Understand and translate client requirements into actionable CRM campaign plans for email and other omni-channel messaging.
Create, manage, and execute project work plans, adjusting scope, timelines, and priorities as campaign requirements evolve.
Manage end-to-end campaign activation and deployment on platforms such as Adobe Campaign Standard.
Track campaign timelines and dependencies, ensuring on-time delivery and adherence to agreed SLAs.
Continuously update campaign status trackers and proactively flag risks or issues to stakeholders.
Content Adaptation & Quality Control
Coordinate content adaptation for CRM campaigns, ensuring messaging aligns with client briefs and brand guidelines.
Proofread and review HTML and creative assets/Proofs in local language, validating layout, links, personalization, and rendering across devices.
Act as a gatekeeper to ensure campaigns meet quality, compliance, and deployment readiness standards before launch.
Maintain high quality standards for all CRM content and ensure accuracy across channels.
Stakeholder & Client Management
Act as the primary point of contact between internal teams (CRM activation, content, tech, analytics) and external client stakeholders.
Lead business and status discussions, manage client expectations, and align on campaign plans, timelines, and deliverables.
Follow up with Marketing Managers and client approvers to obtain timely feedback and approvals.
Provide clear communication and support to onshore teams, ensuring smooth collaboration across geographies.
Proactively coordinate with multiple stakeholders to resolve dependencies and blockers.
Compliance & Governance
Ensure campaigns adhere to compliance, regulatory, and data privacy requirements (opt-in, unsubscribe, consent, etc.).
Validate platform and channel-specific best practices for Email, SMS, MMS, LINE, etc.
Success in This Role Looks Like
Campaigns deployed accurately, compliantly, and on time
High-quality content with zero-defect execution
Strong coordination across content, activation, analytics, and development teams
Clear client communication and well-managed expectations
Knowledge of any CRM platform especially Adobe
Job Qualifications
Minimum 4-6 years experience in CRM and Project Management.
Bachelor's degree, willing to work across different shifts.
Project Management is a must. Knowledge of Adobe, Braze platform will be an added advantage
Certifications like PMP will be an added advantage
Excellent Communication Skills
Highly organized, detail oriented, and results focused
Ability to effectively handle tight deadlines and multiple projects
Managing client expectations with regards to quality and timelines
Good at interacting with clients over phone or email
Working with different teams to get the project completed by meeting the required quality standards
Experience in handling Microsoft Office production (Excel, PowerPoint, Word, Project)
Working experience with campaign management
Quick learner and ability to highlight risks and issues
Ability to honor commitments and deadlines on assigned tasks
Ability to prioritize tasks, complete assignments and Multitask.
Working experience on JIRA or Workfront would be an advantage
Campaign Project Specialist expected to perform thorough proof reading before artefacts are sent to the client
