About UOB
United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.
Job Description
- Design and execute marketing campaigns end-end life cycle via acquisition, x-sell, up-sell, retention and win-back.
- Responsible for campaign memo preparation, leads generation and management, campaign tracking, fulfilment and post campaign analysis.
- Support sales leads management and identify any opportunities for business growth
- Provide close monitoring on leading indicators for campaign success and effectiveness.
- Adopt best practices to improve targeting and campaign conversion.
- Drive usage and implement / refine marketing analytics model.
- Leverage on digital platform to optimize touchpoints to customers. Work closely with the Digital team to better understand user journey at every stage of their digital activity.
- Deliver industry-leading marketing analytics by making full use of our data platforms, reporting, and analytical tools.
- Present clear actionable insights to business banking portfolio management and marketing teams
Requirements:
- 4-5 years of strong Campaign / Marketing / Sales / Products experience in either agency or client environment.
- Proven experience of synthesizing campaign & marketing data and product relevancy to reveal key customer insights.
- Comfortable working in a fast-paced environment with a large degree of independence.
- Familiar with marketing budget management and overall Profit & Loss (P&L) drivers.
Additional Requirements
Be a Part of the UOB Family
UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.
Apply now and make a Difference
