Drive Customer Growth Through Data, CRM & Loyalty
Are you passionate about turning customer data and insights into meaningful business growth
We are looking for a Customer Growth Lifecycle Marketing Manager to lead our CRM and Loyalty initiatives, with a strong focus on customer acquisition, engagement and retention across omnichannel platforms and e-commerce.
This is an exciting opportunity for a commercially minded marketer who enjoys working at the intersection of marketing, customer experience, data, technology and e-commerce.
What You'll Do
- Develop and deploy retention strategies to increase customer lifetime value, reduce churn and enhance customer experience.
- Drive customer acquisition strategies, from pre-launch and onboarding through to customer base retention.
- Develop engagement strategies to increase purchase frequency and average ticket size.
- Leverage customer data, MarTech and media to strengthen audience targeting and build valuable first-party customer data.
- Develop customer data strategies and analysis to generate deeper insights into customer profiles and behaviours.
- Drive customer data consolidation, integration and management to create a more complete view of customer behaviour across omnichannel platforms.
- Translate customer insights into actionable initiatives that support sales, CRM, media and loyalty programmes.
What We're Looking For
You are a strategic yet hands-on marketer who combines strong commercial thinking with analytical and technical capabilities.
You should have:
- Strong marketing fundamentals and an understanding of key levers that influence consumer behaviour.
- Strong business acumen with the ability to translate strategy into actionable plans.
- An analytical mindset and strong problem-solving skills.
- Good understanding of big data, data management and MarTech.
- Hands-on experience in CRM management, customer journey mapping and e-commerce.
- Working knowledge of e-commerce performance and analytics tools such as Google Analytics, Google Tag Manager, Branch and Firebase.
- Ability to manage multiple projects and translate complex problems into clear objectives and solutions.
- Strong communication and presentation skills, with the ability to turn data into clear insights for management decision-making.
- Good command of English.
- A growth mindset, resourcefulness and passion for delivering results.
- Strong collaboration and teamwork skills.
