Customer Insights Specialist

Key Responsibilities

• Conduct face-to-face interviews with consumers at retail stores, telco outlets, and experience centers
• Understand customer needs, pain points, buying motivations, and price expectations
• Design and conduct qualitative research (e.g. interviews, focus groups)
• Analyze findings and prepare insight reports and presentations
• Identify consumer segments, key purchase drivers, and market opportunities
• Work closely with GTM,Sales, and Marketing departments to support product planning and strategy

Requirements

• Bachelor's degree in Marketing, Psychology, Business, or related field
• 1 - 2 years of experience in consumer / market research
• Experience in face-to-face interviews is a plus
• Good communication skills in Chinese, English & Bahasa Malaysia
• Willing to travel frequently for field research