Lead the SDR engine that executes the Sales Development strategy for a Global Cybersecurity OEM across the ASIA region.
Design and maintain structured outreach motions (outbound prospecting, inbound qualification, whitespace and expansion campaigns) aligned with target segments, personas, and product focus areas.
Ensure SDR operations are tightly integrated with the OEM's sales process, qualification criteria, and opportunity handover expectations.
Set clear performance standards and behavioral expectations around discipline, customer-centricity, and data hygiene.
Provide ongoing coaching, call listening, and structured feedback to improve discovery, objection handling, and qualification quality.
Own and run business reviews (weekly, monthly, quarterly) with client stakeholders, presenting productivity metrics, insights, risks, and recovery plans.
Ensure full compliance with data-handling, privacy, and information security requirements defined.
Qualifications:
Bachelor's degree in business, Marketing, Technology, or a related discipline.
Excellent communication and stakeholder management skills, with the ability to present insights, risks, and recovery plans to senior client and internal leadership.
5-7 years of experience in Sales Development, Inside Sales, or Demand Generation roles within enterprise B2B technology environments, with at least 2-3 years in a people management or program leadership role.
Ability to operate in a fast-paced, high-accountability environment with changing priorities across regions and time zones.
Proven experience leading and scaling multi-country SDR teams supporting complex sales motions (enterprise and mid-market), preferably in cybersecurity, cloud, SaaS, or enterprise software domains.
Strong understanding of B2B GTM models, including outbound prospecting, inbound lead qualification, account-based motions, and whitespace expansion.
Hands-on experience working with CRM platforms (e.g., Salesforce or equivalent), sales engagement tools, and BI/reporting dashboards to drive performance visibility and predictability.
Strong command of pipeline management, funnel analysis, SLA adherence, and opportunity quality governance.
