Job Description
Position: Digital Marketing Deputy Manager
Company: Fairview International School
Location: KL - Wangsa Maju campus
About Us
Fairview International School (FIS) is more than just an educational institution; we are a beacon of change. As Malaysia's top IB school and one of the Top 100 IB Schools in the World for four consecutive years, we are committed to providing high-quality IB education to everyone, no matter their background. Join us, and help make education accessible to more families.
Why Join Us
- Innovative Environment: Be part of a forward-thinking team that's revolutionizing education.
- Global Impact: Work alongside an international team and make a meaningful difference.
- Career Growth: Whether you're just starting or looking to grow, we provide continuous opportunities for professional development.
- Strong Commission Structure: We offer a commission structure that rewards performance, allowing you to excel both professionally and financially.
Role Overview
Your mission is to connect with families digitally and help them understand that there is no better time to start educating their children the right way. Through powerful digital storytelling and strategic campaigns, you will show them that every day their child remains in a traditional education system, they are building bad habits that could limit their future potential. Your work will position the Fairview IB programme as the best in Malaysiathe one that will provide their child with the right tools to thrive in today's rapidly changing world.
Your role is to craft compelling digital narratives that help families overcome their hesitations about leaving behind traditional education systems. You will show them, through our digital channels, that the world has moved on, and their children need a different kind of education to succeed in a future that looks very different from today.
Key Responsibilities:
- Digital Strategy & Execution: Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing to drive student enrolment and brand awareness.
- Lead Generation & Funnel Management: Design and manage lead generation campaigns that attract and capture prospective families, nurturing them through the digital funnel from awareness to application.
- Content & Brand Storytelling: Create and oversee the production of engaging digital content (blog posts, videos, social media updates, testimonials) that communicates the unique value of the Fairview IB programme.
- Analytics & Performance Optimisation: Monitor, analyze, and report on key digital marketing metrics (e.g., website traffic, conversion rates, cost-per-lead, engagement). Use data-driven insights to refine strategies and maximize ROI.
- Stakeholder Collaboration: Work closely with the admissions and sales teams to ensure a seamless journey for prospective families and to align digital marketing efforts with enrollment targets.
- Market & Competitor Analysis: Conduct thorough research on digital trends, competitor strategies, and audience behaviour to identify new opportunities and keep Fairview at the forefront of educational marketing.
What We're Looking For:
- Experience: 3-5 years of proven experience in digital marketing, preferably in the education sector or for a premium service-based industry.
- Proven Track Record: Demonstrated success in developing and executing digital campaigns that meet or exceed key performance indicators like lead generation, conversion rates, and audience growth.
- Strategic & Creative Mindset: The ability to understand the needs and hesitations of our target audience and translate the Fairview value proposition into compelling, persuasive digital campaigns that drive action.
- Technical Proficiency: Hands-on experience with digital marketing tools, including Google Analytics, Google Ads, Meta Business Suite, SEO tools (e.g., SEMrush, Ahrefs), and CRM/marketing automation platforms (e.g., HubSpot).
- Communication Skills: Exceptional written and verbal communication skills in English, with a talent for copywriting that connects and converts. (Proficiency in Mandarin is a plus/Preferred).
Perks and Benefits:
- Competitive Salary: A package that reflects your skills and experience.
- Professional Growth: Continuous learning and career development opportunities.
- Supportive Culture: We believe in a collaborative environment that encourages teamwork and growth.
- Meaningful Impact: Your work will directly contribute to shaping the future of education for students from diverse backgrounds.
- Strong Commission Structure: A performance-based commission structure that rewards your marketing achievements and their impact on enrollment.
How to Apply: Ready to make a difference If you're passionate about digital marketing and eager to contribute to the education sector, we want to hear from you! Send your resume and cover letter to [Confidential Information] with the subject line Digital Marketing Deputy Manager Application.
