Purpose of the Role
We're looking for a Designer - Adaptation who specializes in adapting global marketing materials into locally relevant, productionready designs for campaigns, events, and concept activations. The role requires strong design skills, cultural sensitivity, and expertise in typesetting and typography to accommodate different languages, character sets, and reading directions while maintaining brand consistency.
You'll be part of a collaborative creative team that supports regional and global marketing initiatives, ensuring highquality, onbrand deliverables across print, digital, and event activations.
Key Responsibilities
- Adapt global creative assets into designs for marketing campaigns, events, and retail activations.
- Typesetting/Typography: Adjust layouts to accommodate different languages, character sets, and reading directions while preserving design integrity.
- Work on POS, signage, brochures, catalogues, direct marketing, and digital assets (display ads, banners, EDMs, etc.).
- Ensure all adaptations align with brand guidelines while reflecting local cultural and consumer insights.
- Collaborate with Traffic Manager, project managers, and suppliers to ensure timely delivery.
- Prepare errorfree, pressready artwork for print and digital use.
- Maintain proper artwork file management within the agency system.
- Support event and experiential marketing projects with creative adaptation and concept design.
- Stay updated on design trends, localization practices, and multilingual typography standards.
Skills and Qualifications
- Bachelor's degree in Graphic Design, Visual Communication, or related field.
- 23 years of experience in marketing adaptation, campaign design, or event design.
- Proficient in Adobe Illustrator, Photoshop, and InDesign.
- Strong layout, typography, and visualization skills with keen attention to detail.
- Experience in multilingual typesetting and localization workflows.
- Understanding of print production processes and digital marketing formats.
- Ability to manage multiple projects and meet tight deadlines.
- Team player with a proactive, solutionsdriven mindset.
Temperament for the Role
- Strong communication skills.
- Proficiency in English is a must.
Role Requirements
- Hybrid remote (2 days onsite per week) in KL office.
