Job Description
In this role at CelcomDigi, the ideal candidate is:
- Commercially Accountable: Comfortable owning revenue, cost structures, margin optimisation, and forecasting.
- Customer-Centric: Obsessed with eliminating friction across journeys and touchpoints.
- Analytical & Insight-Driven: Adept at leveraging data to identify growth levers, optimise conversion funnels, and improve attachment rates.
- Structured Problem Solver: Breaks down operational and technical complexity into executable roadmaps.
- Technically Conversant: Confident engaging IT, digital and operations teams across complex system integrations.
- Strong Negotiator: Experienced in managing and influencing external partners to achieve win-win commercial outcomes.
- Cross-Functional Agile: Able to align Product, Marketing, CX, Digital, Retail, Finance, and Technology stakeholders toward shared goals.
Responsibilities
Strategic Base Management & Segmentation
- Lead segmentation of the base to identify high-value cohorts
- Develop data-driven targeting strategies to move customers across product tiers
- Partner with analytics teams to refine propensity models and trigger-based marketing.
Campaign Strategy & Execution
- Own end-to-end GTM strategy and execution for Upgrade and trade-in programs.
- Identify optimal timing windows and triggers to maximise upgrade conversion among high-value segments.
- Collaborate with commercial, product, and channel teams to ensure seamless campaign rollout.
- Continuously optimise campaign performance through A/B testing and post-campaign analysis.
Omnichannel Conversion & Journey Optimisation
- Orchestrate omnichannel campaigns across digital commerce platforms, SMS, and WhatsApp to drive program adoption
- Design and optimise conversion funnels across all touchpoints to reduce friction and improve turnaround time.
- Ensure consistent and compelling customer journeys across digital and assisted channels.
Retention & Lifecycle Marketing
- Design and execute renewal and win-back strategies for protection plans approaching end-of-term.
- Build lifecycle journeys that improve customer retention, reduce churn, and maximise lifetime value.
- Identify key Moments of Truth (MOTs) that influence renewal decisions and customer loyalty.
Requirements
- Bachelor's Degree in Business, Marketing, Engineering, or related discipline.
- 8+ years of experience in device lifecycle, device protection, trade-in, mobile products, or telco-related services.
- Demonstrated experience owning P&L or commercial performance of a product portfolio.
- Strong understanding of device financing, insurance mechanics, residual value modelling and upgrade cycles.
- Experience working within complex IT ecosystems (CRM, billing systems, claims platforms, valuation engines, APIs).
- Proven track record in partner/vendor management and commercial negotiation.
- Strong analytical capabilities with experience translating data into growth strategy.
- Excellent stakeholder management, presentation, and communication skills.
- Ability to operate independently in a fast-paced, dynamic environment
Next Steps
Thank you for taking the first step towards joining our team at CelcomDigi! After submitting your application, our Talent Acquisition team will review your CV and reach out to shortlisted candidates to guide you through the next steps, including a pre-screening conversation, interviews and or assessments.
At CelcomDigi, we aspire to be Malaysia's leading telco-tech company — the nation's digital growth engine — powering transformation through 5G, AI, and innovation that impacts over 20 million customers. Here, your role goes beyond work. It's about enabling businesses to thrive, connecting communities, and advancing society, as we build a brand rooted in trust, reliability and customer excellence. Aligned with our employer value proposition, Grow with Purpose. Build with Trust, you'll have the opportunity to innovate responsibly and create digital solutions that truly make a difference. If you're driven, future focused, and ready to be part of something bigger, we want you on our team.
Let's advance and inspire Malaysia together! #WeAreCelcomDigi
Follow CelcomDigi on LinkedIn and vote for us as Malaysia's Most Preferred Employer at the GRADUAN Brand Awards.
CelcomDigi is an equal opportunity employer, and committed to promote employment practices that are transparent, objective and fair. 
