Role Purpose
You will lead the development and execution of insight monetisation strategies within DFI, ensuring alignment in pricing and proposition across the group. You will coordinate closely with a 3rd party providing insight services to DFI's manufacturer partners, our banner commercial teams, legal, and finance, to transform data insights into revenue-generating opportunities. Additionally, you will facilitate knowledge sharing and best practices across teams to enhance monetisation strategies.
Is this your next challenge in Insight Monetisation
The challenge is to:
Strategic Leadership
- Develop and implement a comprehensive insight monetisation strategy that drives revenue growth.
- Identify new monetisation opportunities by monitoring market trends and competitor activities.
- Ensure alignment of insight monetisation pricing, value propositions, and go-to-market strategies across all DFI business units.
Cross-Functional Coordination & Integration
- Serve as the central point of contact between the 3rd party insight service providers, banner commercial teams, legal, and finance.
- Establish project governance, track monetisation initiatives against clear milestones, and ensure compliance with regulatory requirements.
- Collaborate with commercial teams to ensure alignment between insight-driven monetisation initiatives and broader business objectives.
Knowledge Sharing & Best Practices
- Facilitate cross-team collaboration to share best practices in insight monetisation.
- Develop and maintain a repository of case studies, performance benchmarks, and successful monetisation approaches.
- Organise training and workshops to enhance understanding and adoption of insight-driven revenue models.
Business Development
- Prepare robust business cases, pricing models, and proposals to support insight-based initiatives.
- Present regular performance reports and strategic updates to executive leadership.
Team Management
- Lead, mentor, and manage a small team of insight monetisation professionals, ensuring high performance and continuous development.
- Foster a culture that embraces innovation, accountability, and a customer-first mindset.
Do you have experience in Data Analytics or Insight monetisation
- A bachelor's degree in Business, Economics, Statistics, or a related discipline (advanced qualifications are an advantage).
- Significant experience (e.g. 8+ years) in data analytics, insight monetisation, or a similar commercial role, with proven leadership skills.
- Demonstrable commercial acumen and a track record in developing revenue-generating strategies from data insights.
- Excellent stakeholder management and communication skills, with the ability to work effectively across multiple functions.
- Experience within retail or FMCG sectors is highly desirable.
- Prior experience in retail customer insight monetisation with a leading provider (e.g. dunnhumby, Symphony AI, Quantium, Circana, or similar) is a strong advantage.
Competencies
- Strategic thinking and problem-solving
- Strong project management and organisational skills
- Excellent communication and interpersonal skills
- A customer-first approach and commitment to quality service
- Proficiency in data analysis and business intelligence tools
