Digital Growth & Channels Assistant Manager - Malaysia

About Sainhall Nutrihealth

Sainhall Nutrihealth is a Singapore-based health and wellness company with over 30 years of history. We are building the next generation of top household brands in Asia across supplements and functional foods, including SainHealth and DeeFruit.

We are an agile, fast-moving organisation where decisions are made quickly and execution matters. Our teams operate across multiple markets, so clear communication and ownership are critical.

The Role

We are looking for a hands-on Digital Growth & Channels Assistant Manager to drive revenue growth across our digital and sales channels.

You will be involved across the full digital funnel - from traffic acquisition to conversion to repeat purchase - across e-marketplaces and our own websites.

This is a highly execution-focused role with direct impact on sales performance.

In addition, you will serve as the on-the-ground anchor for the Penang office, helping to provide structure, stability and accountability across the cross-functional team.

Key Responsibilities

Revenue & Channel Growth

• Drive sales across e-marketplaces (e.g. Shopee, Lazada, Amazon) and brand.com

• Support expansion into additional channels including retail, partnerships and distributors

• Monitor daily sales performance and take action to improve results

• Optimise pricing, bundles, promotions and offers

Digital Growth & Traffic

• Support and optimise traffic channels such as Google Ads, GEO, SEO and other acquisition sources

• Track traffic sources, user behaviour and conversion performance

• Work with external partners or agencies where needed while remaining hands-on

• Continuously test and improve what drives revenue

CRM, eDM & Retention

• Execute CRM initiatives including email marketing and customer engagement

• Plan and support eDM campaigns

• Track campaign performance (open rates, conversion, repeat purchase)

• Identify opportunities to improve customer retention and lifetime value

Website & Conversion Optimisation

• Support improvements to our brand websites

• Manage and update website content using WordPress

• Optimise landing pages, product pages and user journey

• Implement and manage tracking tools such as pixels and analytics (e.g. Meta Pixel, Google Analytics)

• Ensure accurate tracking of campaigns and conversions

Marketing Execution & Brand Control

• Coordinate and review content across social media and campaigns

• Identify high-performing content and replicate successful formats

• Liaise with external agencies and ensure deliverables meet brand standards

• Ensure consistency and appropriateness of brand messaging

Campaign & B2B Support

• Support marketing and sales campaigns across consumer and B2B channels

• Assist with outreach initiatives where relevant (e.g. LinkedIn campaigns)

• Track performance of campaign codes and partnerships

Team Co-ordination

• Oversee execution by junior team members (e.g. e-commerce support)

• Ensure tasks are completed accurately and on time

• Step in to execute when required

Office Leadership & Presence

• Act as the most senior on-site team member in the Penang office

• Provide day-to-day presence and be a dependable point of contact for cross-functional team members

• Support team members across functions (Finance, Admin, E-Commerce)

• Encourage accountability, ownership and follow-through

• Contribute to a positive, stable and collaborative team environment

What We Are Looking For

• 4–6 years of experience in e-commerce, digital marketing or related roles

• Hands-on experience with e-marketplaces (e.g. Shopee, Lazada) and/or WooCommerce

• Exposure to performance marketing (e.g. Google Ads, GEO, SEO)

• Familiarity with CRM and email marketing tools

• Understanding of website analytics and tracking (e.g. Google Analytics, pixels)

• Strong execution mindset with attention to detail

• Comfortable working in a fast-paced and evolving environment

• Takes ownership and follows through on tasks

Cross-Border Communication & Collaboration

• Comfortable working with teams across different countries, working styles and cultures

• Able to communicate clearly, proactively and with sufficient detail to avoid ambiguity

• Willing to overcommunicate when needed to ensure alignment and execution

What This Role Is

• Hands-on and execution-focused

• Directly tied to revenue performance

• A key stabilising presence within the team

• A growth opportunity into a broader commercial role

What This Role Is Not

• A purely strategic or managerial role

• A role with large teams or heavy delegation

• A slow-paced corporate environment

What You Will Gain

• Exposure to building consumer brands across multiple markets

• Experience across the full digital funnel - traffic, conversion and retention

• Opportunity to grow into a broader commercial leadership role

• Direct visibility into business performance and decision-making

Compensation

• We believe in winning together as a company

• Great results will beget great remunerations; performance-based compensation

• Growth in scope and responsibility over time