Digital Marketing Advisory (Paid Social Media) Analyst - Japanese Speaker

Job Description

TheDigital Marketing Advisory (Paid Social Media) Analyst - Japanese Speakeris responsible for managing performance across paid social media platforms. This role focuses on campaign performance analysis, audience targeting, ad optimization, and paid growth strategies to strengthen brand engagement and drive measurable results. You will partner closely with channel managers, content teams, and brand stakeholders to ensure data-driven decision-making and continuous optimization of paid social efforts.

Key Responsibilities

Light Adobe Premiere Pro Skills

• Responsible for creation of small, simple, rules-based short-form video edits (e.g., trailers or previews of shows) for use in paid social media campaigns.

Paid Social Performance & Insights

• Monitor and analyze paid performance across social platforms (e.g., Pinterest, Reddit, Tumblr, X, LinkedIn, Instagram, Facebook, TikTok, YouTube) to identify trends, opportunities, and risks.
• Track and report on key metrics such as impressions, clicks, conversions, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS).
• Deliver regular performance reports with clear insights and actionable recommendations.
• Support paid strategy optimization through data-backed storytelling and insights.

Audience Targeting & Campaign Optimization

• Conduct audience research to identify key demographics, interests, and behaviors for effective targeting.
• Optimize ad placements, formats, and bidding strategies to maximize campaign performance.
• Test and refine creative assets, ad copy, and calls-to-action (CTAs) to improve engagement and conversion rates.

Content & Channel Support

• Partner with Social Media Channel Managers and Content Teams to align paid content with organic efforts and brand messaging.
• Support content calendaring with data-driven recommendations on formats, timing, and platform best practices.
• Ensure paid content follows brand guidelines, platform requirements, and compliance standards.

Reporting & Stakeholder Collaboration

• Create clear and concise reports for internal stakeholders, summarizing paid social health and performance.
• Collaborate with global and regional teams to align paid insights with broader brand and campaign objectives.
• Support testing and learning initiatives (e.g., A/B testing, audience segmentation, bidding strategies) to improve paid impact.

Qualifications & Experience

• At least 1 year experience in paid social media management, social media analytics, or digital marketing.
• Strong understanding of major social media platforms and paid performance metrics.
• Experience with paid social tools such as Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, or similar.
• Ability to analyze data, identify trends, and translate insights into actionable recommendations.
• Strong communication, presentation, and stakeholder management skills.
• Detail-oriented, organized, and comfortable managing multiple priorities. Proficiency in Japanese language (reading, writing, and speaking) is required.

Preferred Skills

• Experience with Adobe Premiere Pro or very light video editing.
• Experience working in a global or multi-market environment.
• Familiarity with compliance, brand safety, and reputational monitoring.
• Basic understanding of how paid and organic social media complement each other.
• Bilingual proficiency, English level B2.

Key Competencies

• Analytical thinking & problem-solving.
• Paid social media trend awareness.
• Attention to detail & quality control.
• Collaboration & cross-functional communication.
• Data storytelling and insights generation.

Additional Information

Forecast Rotational Shifts:

Sun - Thu, 7am - 4pm

Tue - Sat, 7am - 4pm

#LI-GM

About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.

Visit us at

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, militaryveteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicablelaw. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.