Digital Marketing & Content Executive

Want to join a homegrown team that's looking to be the #1 healthcare provider in Malaysia

Have a passion for fitness, healthcare, or learning AI that actually works

About Movewell Group

Movewell Group is a Malaysian healthcare group helping people move, recover and live better through integrated clinical care and science-backed nutrition.

Through BP Chiro, the Group provides chiropractic, physiotherapy and rehabilitation services focused on addressing the root causes of pain and mobility issues.

Through JOINT18, it develops targeted nutrition products designed to cut through the noise of the supplement market with clear functions, clinically studied ingredients and evidence-led formulations.

Movewell Group aims to build trusted healthcare and nutrition brands by combining clinical expertise, product innovation and a deep understanding of real customer needs.

BP Chiro

A growing chiropractic and physiotherapy clinic group with branches across Penang, Kuala Lumpur, Selangor, Johor. BP Chiro combines chiropractic adjustments, physiotherapy, and rehabilitative exercise into comprehensive treatment plans designed to address the root causes of pain and support long-term posture and mobility.

JOINT18

A premium health brand available in Malaysia, Singapore, and Hong Kong. Its science-developed formulation combines patented ingredients with clinically studied dosages to provide evidence-based support for joint comfort, recovery, and everyday movement.

As part of the marketing team, you will support the growth of both brands through performance marketing, creative execution, and data-driven strategy.

Role Overview

This role focuses on digital marketing growth projects - with the current key focus to drive lead generation, sales, and business growth for BP Chiro and JOINT18 through paid media advertising, creative testing, and data-driven decision-making.

This is a hands-on junior role for someone with less than 2 years of experience, interested in digital advertising, analytics, and growth strategy. You will execute campaigns, analyze performance, identify growth opportunities, and turn insights into clear actions across both brands.

Responsibilities

• You'd be the cool person to support our paid advertising campaigns across Meta, Google, and other relevant platforms to generate leads, sales, and measurable business growth.
• Support team efforts to analyze marketing and sales data using AI-driven dashboards to identify trends, performance gaps, and growth opportunities.
• Use data-backed insights to Improve performance by testing audiences, budgets, creatives, messaging, landing pages, funnels, and follow-up workflows.
• Support strategy efforts to consistently improve the customer experience digitally.
• Recommend which campaigns, audiences, creatives, and channels should be scaled, improved, or stopped.
• Opportunity to lead the development and filming of marketing materials.
• Monitor competitor activity, market trends, and customer behaviour to uncover new growth opportunities.

Qualifications

• Education not so important - we value your talents and values more than anything else.
• Good grasp of English and Mandarin.
• Fresh graduates or candidates with less than two years of experience are strongly preferred as this is a junior role.
• Strong interest in performance marketing, growth strategy, consumer behaviour, and business development.
• Wants to learn numbers, spreadsheets, and marketing performance metrics.
• Comfortable learning AI tools such as ChatGPT or Claude for research, analysis, and productivity.
• Able to manage multiple tasks, meet timelines, and work independently.