Digital Marketing & E-commerce Specialist (Tiktok Fashion)

Location: Kota Damansara, Petaling Jaya, Selangor

Company: Love Knot (for our sister brand (Rissa Milano, focusing in modest wear)

About Us:

We are a dynamic and fast-growing fashion brand dedicated to empowering women with confidence and self-love through fashion. We're on the lookout for an Digital Marketing & E-commerce Specialist who is passionate about e-commerce management, livestream, social media trends, and marketing. If you love fashion, have ambition to be brand pioneer of this new brand, and understand how to drive sales through TikTok and online marketplaces, this role is for you!

Key Responsibilities:

E-Commerce & Marketplace Management

• Manage and grow our TikTok Shop and Shopee store, ensuring smooth operations, good shop heath & store rating and optimization.
• Analyse marketplace sales & product data (for livestream, video, affiliate, shop tab) and make data-driven decisions to grow sales and brand awareness.
• Plan and participate in marketplace campaigns to maximize brand visibility and sales.
• Manage & optimize product listings, pricing, and promotions to enhance conversion rates.

Livestream Coordination & Execution

• Manage the onboarding, scheduling, and performance of internal & external livestream hosts.
• Plan and execute engaging livestream sessions to drive brand engagement and sales.
• Ensure seamless livestream execution, from content planning to technical setup.

Content Creation & Social Media Management

• Create highly engaging, trendy, and brand-relevant TikTok videos to increase brand awareness and love.
• Develop creative content ideas, including scripting, planning, and executing engaging videos.
• Be a content talent – willing to appear in videos and brand photos to connect with our audience.
• Shoot and edit video content efficiently for daily posting across TikTok and other social media platforms.
• Stay updated on TikTok trends, viral challenges, and industry best practices to keep content fresh and engaging.

Affiliate Management

• Develop strategy for affiliate marketing, including open and targeted campaigns with relevant commission rates
• Manage execution of affiliate marketing, including but not limited to shortlisting, engaging, managing and analysing affiliate video and live performance

What We're Looking For:

Hands-on experience managing TikTok Shop and/or Shopee store.

Independent, self-motivated, strong sales growth mindset and able to grow brand & provide ideas with minimal support.

Strong understanding of Tiktok and Shopee Livestream and have experience in recruiting, managing livehost & growing livestream sales.

Comfortable appearing on camera as a content talent.

Experience in video shooting and editing (TikTok/Reels preferred).

Strong understanding of TikTok trends, viral content, and audience engagement.

Experience in working with affiliates/KOLs to generate high quality UGC contents.

Background in fashion or beauty industry OR a strong eye for fashion and aesthetics.

Flexible, dedicated, and thrives in a fast-paced environment.

Why Join Us

Opportunity to be among the brand pioneer for this new sister brand

Work in a high-growth, exciting fashion brand with room for career advancement.

Be part of a creative and dynamic team that values innovation.

Competitive salary, incentives, and product perks.

If you're a TikTok-savvy content creator with an e-commerce mindset and a passion for fashion, we want to hear from you! Apply now and be part of our journey to the next level.