At WECOFA, we don't just run adswe engineer profitable funnels using strategy, AI, and sharp execution. As our next Digital Marketing Executive, you'll drive high-budget campaigns that generate leads, conversions, and proof that marketing works.
Location: Lumi Tropicana, Petaling Jaya | Type: Full-Time, On-site | Language:English & Chinese
Department: Digital
What You'll Do
- Craft engaging content across multiple platforms, including: Ad copies that convert, Landing page content to boost sign-ups and sales, Video scripts & storyboard for Ads, headlines, banners, and creative concepts for campaigns.
- Plan, manage, and optimize full- funnel online paid ad campaigns (Meta, TikTok, YouTube, XHS, etc.) to drive leads and conversions.
- Drive measurable results across CPL, ROAS, lead quality, and landing page conversions.
- Utilize Meta Pixel, UTM/GTM, and analytics software to track conversions, optimize funnels, and fuel decisions with data.
- Build and manage landing pages, setup automation flows, and implement email nurturing sequences using tools like GoHighLevel, GetResponse, or similar.
- Manage end-to-end digital campaignsfrom ideation and planning to execution, optimization, and reporting.
- Analyze performance data and generate insights to continuously optimize campaign effectiveness.
- Collaborate internally with creatives and video editors to produce scroll-stopping, conversion-optimized content.
- Stay updated with digital trends, algorithm changes, and emerging platforms to keep campaigns fresh and ahead of the curve.
- Stay up to date with the latest platform trends and ad policies to ensure all campaigns are compliant.
- Work with project team to understand client goals and translate them into effective digital strategies.
- Leverage AI tools (ChatGPT, Claude, Gemini, etc.) to streamline ideation, copywriting, targeting, and reporting. (We'll train you if you're newbut you must be AI-open!)
REQUIREMENTS
What We're Looking For
- Must be FLUENT in both English and Chinese (written and spoken) the role requires creating content and engaging with audiences in both languages.
- Experience in performance marketing, especially lead generation.
- Experience with Meta Ads Manager, TikTok Ads, Google Ads, and data tracking tools (Meta Pixel, GTM, analytics).
- Deep understanding of campaign performance metrics, bidding strategies, and targeting tactics.
- Strong grasp of landing page platforms (e.g., GHL, Clickfunnel) and marketing automation systems (e.g., Zapier, Pabbly)
- Comfortable managing large budgets and tracking end-to-end user behavior.
- Ability to multitask and manage several projects simultaneously.
- Strong analytical skills and data-driven thinking.
- Bonus: Already using AI for research, campaign planning, or creative tasksor hungry to learn.
You're the One If
- You think in funnels, not just ads.
- You're data-driven, AI-curious, and care about cost per leadnot just likes.
- You know how to track everything and optimize fast.
- You believe in systematic marketing that scales predictably.
What You'll Get
PERKS & BENEFITS
- Work in a growing, creative digital agency with a strong portfolio of clients.
- High-impact campaigns with top personal development exposure
- Internal AI training access to stay ahead
- Opportunities for learning, growth, and career advancement.
- Friendly, flexible, and collaborative work culture.
- Annual Leave, Medical, Dental, Optical Coverage
- Gym Facilities
- Free-Flow Snacks & Drinks
- EPF / SOCSO / EIS
How to Apply
Send your resume and portfolio to:
[Confidential Information]
Subject Line: Application- Digital Marketing Executive
Please note: Only shortlisted candidates will be contacted via email. Kindly check your inbox and spam folder regularly for updates.
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