Digital Marketing Executive / Manager

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Early Applicant

Job Description

The Role

Key Responsibilities

Develop and execute regional digital marketing strategies aligned with sales and business goals.
Manage marketing automation tools (Marketo, Pardot, HubSpot) to design, run, and track campaigns.
Serve as an expert user of CRM systems (Salesforce, HubSpot) to segment audiences, manage campaigns, and measure ROI.
Drive SEO and social media strategies, ensuring high engagement and visibility across LinkedIn, X (Twitter), and other relevant platforms.
Create and post high-impact content that increases brand awareness and generates Marketing Qualified Leads (MQLs).
Work closely with the sales team to align digital campaigns with pipeline development and account-based marketing strategies.
Oversee and update the company website in collaboration with the Webmaster, ensuring content accuracy, SEO optimization, and consistent branding.
Track, analyze, and report performance metrics for all digital channels to drive continuous improvement.

Requirements

Ideal Profile:

Diploma or Degree in Digital Marketing, Marketing Communications, or related field.
Proficiency in English (written and spoken).
Hands-on experience with marketing automation platforms (Marketo, Pardot, HubSpot).
Advanced skills in CRM systems (Salesforce, HubSpot preferred).
Strong understanding of social media management, SEO, and digital analytics tools (Google Analytics, SEMrush, etc.).
Proven ability to manage and update company websites, working alongside a Webmaster or IT team.
Self-motivated, proactive, and detail-oriented, with the ability to work independently and remotely.
Flexible to work from both remote/home office and Velgen's regional offices as needed

What We Offer

Opportunity to build and lead regional digital marketing for a growing life sciences company.
Dynamic, international, and collaborative team environment.
Exposure to global biotech and genomics leaders.
Competitive salary and performance-based incentives.
Hybrid work model for flexibility and work-life balance.

What's on Offer