Digital Marketing Executive

NSTY Holding Sdn Bhd is a Malaysian-owned consumer group operating a portfolio of brands and operating companies across food and beverage, fragrance, fashion, distribution and manufacturing. The group is founder-led and privately held, with its head office in the Klang Valley and operations in Malaysia, China and the United Arab Emirates.

The group is structured as a set of operating entities under a shared holding company, with centralised Group functions — Finance, People & Culture, IT, Supply Chain and Marketing — supporting the brands rather than sitting inside them. This means group roles carry a mandate across multiple businesses at once, and are measured on outcomes across the portfolio rather than for a single brand.

Food and beverage

The group's food and beverage operations run under Handa Group, which includes the Lomak Salai and Restoran Pagi Malam restaurant brands, together with a central kitchen and a food supply and distribution arm. These businesses cover the full chain from production and supply through to outlet operations and front-of-house service, and are the group's largest employer by headcount.

Fragrance

NBDY (Nobody Perfume) is the group's fragrance brand, operating through retail, e-commerce and a distributor network. It is one of the group's primary direct-to-consumer businesses and a significant part of the group's paid media activity.

Fashion

Nostalgya is the group's apparel and lifestyle brand, operating through retail and online channels.

Distribution

The group operates a distribution business covering regulated consumer product categories, serving trade and retail channels across Malaysia.

Manufacturing

The group operates a manufacturing facility in Tampin, Negeri Sembilan, supporting in-house production for group brands.

International

The group maintains operations in Shenzhen, China, supporting sourcing, product development and supply chain, and in Dubai, United Arab Emirates, supporting regional market development.

How we work

The group has grown quickly and continues to build out its functions and systems. Practically, this means the working environment is fast-moving and still being formalised in places: processes are documented as they are built, decisions are made close to the founder, and people are expected to work across brands and entities rather than within one narrow scope. Roles are graded against a published group salary band framework, with defined capability levels and annual review, and the group runs its HR operations on an integrated HRMS platform.

The group is best suited to people who are comfortable operating with limited existing infrastructure, who prefer building a function to inheriting one, and who are willing to work across several businesses at the same time. It is less suited to people who need a settled structure, a single reporting line, or a narrow remit.

Purpose

Owns paid acquisition across every platform and every brand — Meta, TikTok and Google — and the two funnels underneath it: the consumer funnel that sells direct, and the agent funnel that recruits and activates selling network. The seat that turns media spend into a measurable cost per lead rather than a reach number.

What this role owns

• Paid media execution across Meta, TikTok and Google for all brands
• The consumer acquisition funnel end to end — ad, landing page, form, follow-up handover
• The agent recruitment and activation funnel, including its own creative and landing pages
• Audience, pixel and conversion-event setup, jointly with the Web / App seat
• Cost per lead and funnel conversion rate as the seat's own numbers
• Media plan build and in-flight optimisation against the approved A&P line
• Weekly spend pacing and the monthly paid performance pack

Key measures

Cost per lead for both funnels across all brands, funnel conversion rate, blended cost per acquisition, spend pacing within 5% of the approved monthly A&P line, and tracking accuracy within 2% variance between platform and back-end reporting.

Requirements

• 2 to 4 years of hands-on campaign management in Meta Ads Manager, TikTok Ads Manager and Google Ads.
• Experience managing a monthly advertising budget, including reporting on and correcting cost per lead performance.
• Working knowledge of pixels, conversion events, UTM tracking, and attribution differences between platform and back-end data.
• Ability to write creative briefs and manage a refresh schedule.
• Proficiency in Bahasa Malaysia and English. The distributor funnel operates in both.
• Advantageous: e-commerce or direct-to-consumer background, experience with distributor or reseller recruitment campaigns, Google Analytics 4, Looker Studio.

Selection process

Application screening, followed by an initial call, a practical exercise using a sample account report, and a final interview.