Digital Marketing Executive

We are looking for a data-driven Digital Marketing Executive who is skilled in Meta Ads, Pixel/CAPI setup, tracking tools, and AI-driven marketing. You will manage paid ads, optimize campaigns, troubleshoot tracking issues, and create high-performing digital marketing strategies.

Responsibilities

• Plan, execute and optimize Meta Ads (Facebook/Instagram) campaigns.
• Manage Pixel / Conversion API (CAPI) installation, testing and troubleshooting.
• Use Google Analytics, GTM, UTM Tracking, Events Manager to track performance.
• Analyze data to improve CPC, CPA, ROAS and campaign results.
• Understand basic HTML / JavaScript to handle tracking scripts and landing page adjustments.
• Utilize AI tools (ChatGPT, Midjourney, AI copywriting, automation tools).
• Work with design and content teams to develop ad creatives.
• Conduct competitor research and propose marketing strategies.
• Prepare weekly/monthly marketing performance reports.

Qualifications

• Minimum 1–3 years experience in digital marketing or paid ads.
• Strong skills in Meta Ads planning & optimization.
• Must know Pixel / CAPI / Tracking tools.
• Able to interpret basic coding (HTML/JS).
• Experience using AI tools for marketing content creation.
• Strong analytical thinking and able to work independently.
• Experience in e-commerce, lead-gen, or high-volume paid ads is an advantage.
• Good communication and problem-solving skills.