Industry: Glamping Resort / Hospitality
Brands: Stellar Golden Hill & Zen by Stellar
Employment Type: Full-Time
Job Summary
We are seeking a performance-driven Digital Marketing Executive to manage paid ads placement, optimise ROAS, and support marketing campaigns. This role requires strong analytical skills to identify underperforming content, improve creatives, and continuously optimise campaigns to drive bookings and revenue growth.
Key Responsibilities Paid Ads & Performance Marketing
- Plan, execute and optimise Meta, Google and TikTok Ads
- Manage advertising budgets and scaling strategy
- Monitor daily performance and adjust campaigns accordingly
- Improve cost per booking and overall ROAS
Campaign Planning & Support
- Support festive and seasonal campaigns (CNY, Raya, school holidays, etc.)
- Assist in planning campaign strategy to drive occupancy
- Work closely with content and design team to align messaging
- Ensure campaigns are launched according to timeline
Content Performance Optimisation
- Analyse ad creatives and identify underperforming content
- Suggest new angles, hooks and messaging improvements
- Test different creatives, formats and audience segments
- Optimise funnel from awareness to conversion
Requirements
- 24 years experience in digital ads placement
- Strong understanding of ROAS, CPA and performance marketing
- Able to analyse data and improve weak-performing content
- Experience working with content team on creative direction
- Detail-oriented and performance-driven mindset
