Role Overview
The Digital Marketing Lead is responsible for both the strategic planning and day-to-day execution of initiatives to drive high-quality traffic to our e-commerce platforms. This role requires at least 3 years of hands-on experience in SEO, paid search, paid social and marketplace advertising (Lazada, Shopee, etc.) across web and app environments.
Responsibilities
Traffic Acquisition & Growth Strategy
- Develop and execute a comprehensive traffic acquisition strategy across multiple digital channels, including SEO, PPC, paid social, marketplace ads
- Optimize media buying strategies to ensure efficient spending and maximize customer acquisition and retention
- Own strategic planning cycles (monthly, quarterly) while also managing campaign execution and tracking
- Stay updated on emerging trends, algorithm changes, and best practices in digital marketing and e-commerce
Search Engine Optimization (SEO)
- Conduct keyword research, optimize website content, and enhance user experience to drive organic traffic
- Monitor and improve site rankings, domain authority, and overall SEO performance
Paid Media Management
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, TikTok, and other relevant platforms
- Manage ad budgets efficiently and track campaign performance against KPIs
Marketplace Advertising (Lazada/Shopee Sponsored Ads)
- Optimize and manage paid advertising strategies on e-commerce marketplaces like Lazada and Shopee
- Analyze marketplace trends, competition, and performance data to improve ad efficie
- Work closely with internal & external stakeholders to align ad strategy with commercial campaigns
Data Analysis & Reporting
- Track and analyze website and campaign performance
- Provide weekly and monthly reports with insights for continuous improvement
- Monitor customer acquisition costs (CAC), return on ad spend (ROAS), conversion rates, and other key metrics
- Create & monitor performance marketing dashboards & reports for visibility
- Provide data-driven insights on a monthly basis to optimise performance across different channels
Profile We Are Looking
Hard Skills
- Strong expertise in SEO, PPC, paid social, and marketplace advertising
- Proficiency in Google Ads, Meta Ads (Facebook, Instagram), TikTok Ads, and programmatic advertising
- Experience with Google Analytics and/or Amplitude, Google Tag Manager, and data visualization tools
- Hands-on experience in managing Lazada and Shopee sponsored ads
- Experience with app marketing & measurement tools (Adjust, Appsflyer etc.) will be highly preferred
- Strong conversion rate optimization (CRO) skills
- Experience with budget management and forecasting for digital ad spend
Soft Skills
- Analytical mindset with strong problem-solving skills
- Able to think strategically and operate independently in hands-on execution
- Strategic thinker with the ability to execute detailed marketing plans
- Excellent communication and negotiation skills for working with internal stakeholders and/or vendors
- Detail-oriented and highly organized with the ability to manage multiple projects
- Creative mindset to drive engagement and brand growth
- Ability to work in a fast-paced environment and adapt to changing priorities
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field
- Minimum 3 years of relevant experience in e-commerce traffic acquisition, media buying or digital growth marketing
- Proven track record in managing and optimizing multi-channel traffic acquisition campaigns
- Experience in the e-commerce or retail industry is highly preferred
