Digital Marketing Manager, Asia

Location: Kuala Lumpur, Malaysia

Shape the Digital Future of a Leading Regional Consulting Firm

Optimal Consulting Group (www. optimalconsulting.com.sg) is seeking a passionate, creative, and results-driven Digital Marketing Manager, Asia to lead our regional digital marketing initiatives across Singapore, Malaysia, Hong Kong, China, and Japan.

Based in Kuala Lumpur, you will drive our digital marketing strategy, manage our digital platforms, generate quality business leads, and enhance our brand presence across Asia. This is an exciting opportunity to work with a purpose-driven consulting firm that partners organisations to develop leaders, transform workplaces, and build high-performing cultures.

Key Responsibilities

• Develop and execute integrated digital marketing strategies across Asia.
• Manage and optimise the company's websites and digital platforms.
• Plan and execute SEO, SEM, email marketing, social media, and content marketing campaigns.
• Drive qualified lead generation and marketing conversion through digital channels.
• Analyse campaign performance using analytics and recommend data-driven improvements.
• Create or manage creation of engaging digital content, including articles, videos, graphics, thought leadership pieces, and promotional materials.
• Ensure brand consistency across all digital touchpoints and regional markets.
• Partner closely with regional consultants and country leaders to support business development and marketing initiatives.
• Plan, coordinate, and execute regional marketing events, including roadshows, client engagement sessions, webinars, conferences, and other corporate events, to strengthen client relationships, increase brand visibility, and support business growth.
• Stay abreast of emerging digital marketing trends, AI-powered marketing tools, and industry best practices.

Requirements

• Degree in Marketing, Digital Marketing, Communications, Business, or a related discipline.
• At least 5 years of relevant experience in digital marketing, preferably in a regional B2B or professional services environment.
• Strong knowledge of SEO, Google Analytics, Google Ads, LinkedIn marketing, email marketing automation, and social media platforms.
• Experience managing websites using WordPress or similar content management systems.
• Excellent copywriting, storytelling, and content development skills.
• Strong analytical mindset with the ability to translate data into actionable business insights.
• Proficiency in design and digital content tools (e.g. Canva, Adobe Creative Suite, or equivalent) is an advantage.
• Fluent in English. Proficiency in Mandarin and/or Japanese is an added advantage to facilitate collaboration with regional teams, partners, and clients across Asia.
• Based in Kuala Lumpur with the flexibility to support regional initiatives and occasional travel within Asia.

What We Offer

• Monthly remuneration (Salary + Allowances): RM6,500 – RM9,000
• Benefits package
• Performance-based bonus
• Opportunity to grow alongside a purpose-driven consulting team

Why Join Optimal Consulting Group

At Optimal Consulting Group, we believe in transforming organisations by developing exceptional leaders and high-performing teams. With operations across Asia, you will have the opportunity to work on meaningful regional initiatives, collaborate with experienced consultants, and contribute to the growth of a respected consulting firm with a strong purpose and impact.

If you are a strategic digital marketer who enjoys both thinking big and rolling up your sleeves to make things happen, we'd love to hear from you.

Interested applicants are invited to submit their resume, portfolio (if available), current and expected salary, and earliest availability to: Ms Ho Wan Leng (Email: [Confidential Information]).