Digital Marketing Manager

Role Overview

We are looking for a hands-on and detail-oriented Digital Marketing Manager to manage and grow our digital presence across social media platforms, support marketing campaigns, and plan and execute company events.

The ideal candidate understands how to operate and grow social media channels, not just create content. Experience with Chinese social media platforms and the China digital ecosystem is highly preferred. Experience within the CFD, forex, brokerage, fintech, or financial services industry will be a strong advantage.

This role requires someone who combines strong execution skills with a good eye for content, copywriting, branding, design quality, and attention to detail.

Key Responsibilities

Social Media & Digital Marketing

• Manage the company's social media channels and day-to-day digital marketing activities.
• Develop strategies to grow followers, engagement, reach, and brand awareness.
• Plan and maintain social media content calendars and campaigns.
• Understand platform algorithms, content formats, audience behaviour, and growth strategies.
• Track social media and campaign performance and recommend improvements based on data.
• Manage and coordinate digital campaigns across different markets.
• Experience managing Chinese social media platforms such as WeChat, Weibo, Xiaohongshu (RED), Douyin and other relevant platforms is highly preferred.
• Keep up with digital marketing trends, competitor activities, and emerging platforms.

Content, Copy & Creative

• Review marketing copy to ensure accuracy, clarity, consistency, and appropriate brand tone.
• Proofread and quality-check social media posts, advertisements, EDMs, website content, campaign materials, and other marketing communications.
• Review creative designs and provide clear, practical feedback to designers.
• Ensure all marketing materials follow company branding and visual guidelines.
• Coordinate with designers, content creators, agencies, vendors, and internal teams to deliver projects on time.
• Maintain a high standard of quality control and catch errors before materials are published.

Events & Campaign Execution

• Plan, organize, and execute company events, exhibitions, seminars, client events, and promotional activities.
• Coordinate event venues, vendors, production, merchandise, marketing materials, logistics, and schedules.
• Develop event marketing plans covering pre-event promotion, on-site activities, and post-event communications.
• Manage multiple suppliers and stakeholders while keeping projects within timeline and budget.
• Support regional marketing campaigns and offline-to-online marketing initiatives.

Marketing Operations

• Manage multiple marketing projects simultaneously and ensure deadlines are met.
• Develop clear project plans, timelines, checklists, and execution processes.
• Coordinate closely with Sales, Operations, Management, external agencies, and regional teams.
• Maintain organized records of marketing assets, campaigns, suppliers, costs, and deliverables.
• Identify problems early and proactively follow up until they are resolved.

Requirements

• 3-5+ years of experience in digital marketing, social media, brand marketing, or a related role.
• Strong practical experience managing and growing social media accounts.
• Experience developing social media strategies and content calendars.
• Strong understanding of digital content, branding, copywriting, and visual communication.
• Good eye for design with the ability to review creative work and provide constructive feedback.
• Strong proofreading and copy-review skills.
• Experience planning and executing corporate events, exhibitions, seminars, or marketing activations.
• Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously.
• Strong communication, coordination, and problem-solving skills.
• Able to work independently and take ownership of projects from planning through execution.
• Mandarin Chinese proficiency is highly preferred, particularly candidates who can communicate and review marketing content in Chinese.
• Good command of English.

Added Advantages

• Previous experience in the CFD, Forex, online brokerage, fintech, or financial services industry.
• Hands-on experience operating and growing China-focused social media channels.
• Familiarity with WeChat Official Accounts, Weibo, Xiaohongshu (RED), Douyin, and the broader Chinese digital marketing ecosystem.
• Experience working on regional or multi-market campaigns across Asia.
• Experience coordinating exhibitions, financial events, seminars, or client acquisition events.

What We Are Looking For

We are looking for someone who is hands-on, organized, commercially aware, and extremely attentive to detail. You should be comfortable switching between social media strategy, content review, creative feedback, event coordination, and day-to-day marketing execution. This is a role for someone who takes ownership, follows through, identifies issues, and ensures that the final output meets a high standard.