Digital Marketing Manager — Patient Acquisition (Remote)
Location: Malaysia — Remote
Salary: RM 7,500 – 10,000/month
Experience: 7+ years
The Role
We are looking for a hands-on Digital Marketing Manager to own patient acquisition and increase the number of confirmed patient appointments generated through our digital campaigns. The opportunity is to materially improve how enquiries convert into confirmed appointments for treatment in Singapore or Malaysia. Your primary KPI is confirmed patient appointments.
About Ulink Assist
Ulink Assist is a Singapore-headquartered medical assistance and concierge company with 30 years of experience. We help overseas patients access specialist treatment in Singapore and Malaysia by connecting them with suitable doctors and hospitals and coordinating their journey through to confirmed appointment and care. www.UlinkAssist.com
What You'll Own
- Own and optimise paid digital acquisition campaigns, primarily across Meta.
- Decide what to scale, change or stop based on one outcome: confirmed patient appointments.
- Diagnose why enquiries do or do not become confirmed appointments using campaign and downstream conversion data.
- Develop and test targeting, audience and messaging strategies that attract patients with genuine intent and ability to seek treatment in Singapore or Malaysia.
- Work with the patient coordination team to identify where conversion is being lost and distinguish marketing issues from qualification or follow-up issues.
- Work closely with Operations to continuously monitor enquiry-to-appointment conversion and rapidly iterate targeting, campaigns and other tactics based on what is and is not converting.
What We're Looking For
- 7+ years of hands-on digital/performance marketing experience.
- Strong experience running and optimising Meta advertising campaigns.
- Proven experience where success was measured beyond leads — ideally through appointments, bookings, customers, or sales.
- Experience working with lead journeys involving WhatsApp, DM, phone, or sales/coordination teams.
- Strong ability to diagnose why enquiries do or do not convert. Strong analytical and commercial thinking.
- Comfortable testing, iterating, and making decisions based on downstream outcomes.
- Hands-on operator, not purely an agency manager or high-level strategist.
- Experience in high-consideration acquisition environments such as private healthcare, aesthetics, fertility, dental, specialist care, education, property, insurance or financial services, immigration or other high-value services, or performance marketing agencies managing lead-generation clients with sales or booking accountability. Healthcare experience is helpful but not required.
How to Apply
Please apply with your CV or LinkedIn profile.
