We are looking for a creative, data-driven and commercially focused Digital Marketing Manager to lead our digital presence, strengthen brand awareness and deliver measurable business growth.
The successful candidate will oversee the company's digital marketing strategy, content, advertising campaigns and online community engagement across multiple platforms.
KEY RESPONSIBILITIES
- Develop and execute integrated digital marketing strategies aligned with the company's business objectives.
- Plan and manage campaigns across social media, search engines, websites, email and other digital channels.
- Lead content planning and create engaging campaigns that strengthen brand awareness and customer engagement.
- Monitor campaign performance, analyse customer behaviour and optimise campaigns based on data and insights.
- Manage the company's social media platforms and ensure consistent, professional and timely communication.
- Develop strategies to increase website traffic, lead generation, customer acquisition and conversion rates.
- Work closely with other departments to support product launches, promotions and corporate campaigns.
- Monitor market trends, competitors and emerging digital marketing opportunities.
- Ensure all marketing materials comply with company policies, brand guidelines and applicable regulatory requirements.
- Prepare monthly marketing reports, campaign analyses and recommendations for management.
- Lead and guide the marketing team to achieve departmental KPIs and campaign objectives.
REQUIREMENTS
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business or a related field.
- At least five years of relevant digital marketing experience, preferably with team-management responsibilities.
- Strong knowledge of social media marketing, content strategy, SEO and SEM.
- Proven experience in planning and managing performance-driven digital campaigns.
- Strong analytical skills with the ability to translate data into practical marketing strategies.
- Creative, commercially minded and able to manage multiple campaigns and deadlines.
- Good leadership, project-management and stakeholder-management skills.
- Strong written and verbal communication skills in English and Bahasa Malaysia.
- Experience in financial services, fintech, retail or other regulated industries will be an added advantage.
- Familiarity with AI tools for content creation, campaign planning, analysis and marketing automation is preferred.
- Proactive, customer-focused and results-oriented.
If you are passionate about digital marketing and ready to lead impactful campaigns that drive real business results, we would love to hear from you.
Work location: Johor Bahru
Salary Range: RM6,000 - RM7,000
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