Digital Marketing (Senior Executive/Assistant Manager)

Role Overview

The ideal candidate will be responsible for developing and executing digital marketing strategies, managing content across online platforms, driving e-commerce performance, and aligning marketing initiatives with business objectives. The role will work closely with internal teams to enhance brand visibility and support business growth.

Key Responsibilities

1. E-Commerce Strategy & Growth

1. Lead and manage end-to-end e-commerce initiatives aligned with business goals.
2. Develop and execute e-commerce growth strategies, including sales targets.
3. Manage campaign calendars for seasonal promotions and new product launches.
4. Execute paid advertising campaigns to drive qualified traffic and conversions.
5. Monitor and optimize key metrics: traffic, CVR, AOV, retention, ROAS.

2. Brand, Digital & Content Marketing

1. Lead content strategy and distribution across owned, earned, and paid channels.
2. Oversee digital platforms including website, social media, LinkedIn, SEO/SEM, and retargeting.
3. Drive PR initiatives and collaborate with KOLs/influencers for branding or educational campaigns.
4. Create and manage EDMs for promotions, customer lifecycle, and brand engagement.
5. Track and report on performance KPIs and ROI, with actionable improvement recommendations.
6. Work with brand principals to ensure consistent brand representation.
7. Manage and supervise team members, agencies, freelancers, and external vendors.

3. B2B / Healthcare Provider (HCP) Marketing

1. Support outreach activities to hospitals, clinics, and corporate clients.
2. Develop sales tools, referral programs, and engagement materials to build awareness and interest.

Skills & Requirements

1. 3-4 years of relevant experience in e-commerce management.
2. Hands-on expertise in digital advertising, SEO basics, EDM/email automation, and social content management.
3. Strong English copywriting, proofreading, and educational content creation skills.
4. Proactive, resourceful, and execution-driven.
5. Strong project management skills with the ability to own calendars and keep projects on track.