We're seeking a seasoned Digital Marketing Specialist at a executive level (individual contributor). This role requires a hands-on professional who excels in the execution of digital marketing strategies and plans, ensuring effective implementation and driving successful marketing outcomes.
Responsibilities:
- Report to Digital Marketing Manager/Assistant Manager to lead and manage all assigned digital campaigns in-house.
- Build, plan and implement overall digital strategy and manage the proposed strategy from end-to-end, including ROI and KPI measurements.
- Manage digital related campaigns including but not limited to:
- Content Marketing across multiple digital/social media channels in multiple languages (English & BM) to drive campaign/product awareness, engagement and conversion.
- Social media channels management (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc) content creation and query responding across all social media channels and owned platforms.
- Digital media buy Plan, execute and monitor digital media buy (Facebook, GDN, Google AdWords) that boost awareness and engagement. Knowledgeable in other social/digital platform media buy like LinkedIn and TikTok would be an added advantage.
- SEO/SEM/Google Analytics - Plan, develop and implement SEO strategy. Monitor and provide report based on Google Analytics stats.
- E-commerce - Develop, monitor, write and update product content contained on eCommerce websites/portals.
- Digital campaign Plan, manage and monitor performance of digital campaign or contest (including liaising with agencies), including Influencer Marketing, Affiliate marketing, etc.
- Regularly update content for the website, e-mail marketing and push messages.
- Reporting and analytics Analysing data, providing insights and observations for improvement for campaigns, media buy, website, social media channels and e-Commerce.
- Execute activities based on quarterly digital marketing planning and budget control.
- Communicate effectively with management and peers within the company as well as external vendor (agency partner, media, etc.)
- Any other tasks as assigned by the management.
Requirements:
- Must possess a Degree/Diploma in Marketing / Public Relations / Mass Communications / Business / Advertising or a recognized college education in a related discipline.
- At least four (4) years of working experience in the digital marketing field, mandatory to have hands-on experience in digital campaign setup, management and performance marketing.
- Must possess strong interest in IT, gadgets, hardware, components and/or desktop solutions.
- Good command of English and Bahasa Malaysia, both spoken and written. Able to communicate in Chinese would be an added advantage.
- Display a proactive, positive and agile attitude, friendly personality, ability to interact with various groups/levels of people, willing to learn for self-improvement and possess keen attention to details.
