Digital Marketing Specialist

Advance Your Digital Career at First Page: Innovation, Growth, Recognition.

Ready to step up your game in digital marketing First Page is your destination. Recognised as a GREAT PLACE TO WORK, we're a dynamic force in the industry since 2011. Our expertise lies in crafting powerful digital strategies that have catapulted us to the top of APAC's digital scene. We're growing fast, we're winning awards, and we're looking for someone like you to keep pushing the boundaries. Join us and make your mark.

[Salary range: SGD 1,500-2,700 per month]

Overview

We are seeking a highly motivated and results-driven Account Manager, PPC Campaigns to join our team. This pivotal role will be responsible for the end-to-end management of client relationships and the strategic oversight of paid advertising campaigns across diverse client segments, ranging from Small-to-Medium Businesses (SMB) to large Enterprise accounts. The ideal candidate will possess deep expertise in Google Ads and Meta Ads platforms, a strong commercial acumen, and a proven ability to drive long-term client success and growth.

Key Responsibilities

1. Client Management & Communication

• Serve as the primary point of contact and trusted advisor for a dedicated roster of clients.
• Conduct regular client meetings (weekly/monthly) to present performance results, strategic recommendations, and industry insights.
• Proactively identify and communicate opportunities for campaign optimization, budget expansion, and new channel adoption.
• Develop and maintain long-term client relationships, focusing on retention and maximizing client lifetime value.
• Ensure effective communication between the client and the internal execution/specialist teams.

2. Long-Term Strategy & Growth

• Lead the development of multi-quarter and annual paid media strategies aligned with clients overarching business objectives.
• Provide strategic direction and high-level input on bidding strategies, budget allocation, and channel mix, ensuring alignment with client KPIs (e.g., ROI, CPA, ROAS).
• Collaborate with internal teams (e.g., Execution Specialists, SEO, Creative, Analytics) to ensure an integrated, holistic digital marketing approach.
• Stay ahead of industry trends, platform updates, and competitor activities to ensure our strategies remain cutting-edge.
• Actively participate in business development, including providing input on proposals and strategy for potential new Enterprise clients.

3. Reporting & Analysis

• Own all aspects of performance reporting, utilizing analytics tools (e.g., Google Analytics, CRM data) to provide insightful, data-driven analysis.
• Translate complex campaign data into clear, actionable recommendations for clients.
• Forecast campaign performance and track progress against key performance indicators (KPIs).

Qualifications

• Minimum 3-5 years of experience in an Account Management or Strategic PPC role, managing significant budgets.
• Deep understanding of core campaign principles, architecture, and reporting within Google Ads and Meta Ads platforms.
• Proven experience managing both SMB and Enterprise client accounts, showcasing an understanding of varying client needs and complexities.
• Strong analytical skills with the ability to interpret data, identify trends, and translate results into actionable strategies.
• Exceptional communication, presentation, and relationship-building skills.
• Proficiency with relevant tools such as Google Analytics, Microsoft Excel/Google Sheets, and data visualization software.

Preferred (But Not Required)

• Formal certifications in Google Ads and Meta Ads platforms.
• Experience with other major PPC channels (e.g., LinkedIn Ads, TikTok Ads, Amazon Ads, Programmatic campaigns).
• Familiarity with marketing automation platforms and CRMs (e.g., Salesforce, HubSpot).