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Digital Marketing Specialist (Meta Ads/Google Ads)
Job Description
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We are looking for a results-driven and analytical Digital Marketing Specialist (Meta Ads/Google Ads) to join our MYSense internal team. This role offers hands-on experience in planning, executing, and optimising high-performing paid advertising campaigns across Meta and Google platforms. You will work closely with our marketing and operations teams to improve campaign performance, maximise ROI, and drive overall business growth through data-driven strategies.
Key Responsibilities
- Plan, execute, and manage paid campaigns on Meta and/or Google Ads platforms.
- Analyze campaign performance and optimize for ROAS, conversions, and engagement.
- Develop and implement full-funnel strategies: awareness → engagement → retargeting → conversion.
- Conduct A/B testing to improve ad performance and audience targeting.
- Monitor campaign budgets and ensure ads are running effectively.
- Collaborate with creative and content teams to produce engaging ad visuals and copy.
- Conduct keyword research, ad copy updates, and audience targeting improvements.
- Assist with campaign setup, conversion tracking, and reporting.
- Stay updated on industry trends, platform best practices, and emerging digital marketing strategies.
- Prepare weekly and monthly performance reports with actionable insights.
Requirements
- Must have at least 2 years of working experience in Google Ads Management (for Google Ads position)
- Must have at least 2 years of working experience in Meta Ads Management (for Meta Ads position)
- Basic knowledge of digital marketing metrics: CTR, CPA, CPC, ROAS, conversions.
- Analytical mindset with ability to interpret campaign data and optimize performance.
- Comfortable managing five-figure monthly budgets.
- Able to work independently and take ownership.
- Good communication and teamwork skills to coordinate with internal teams.
- Highly organized and able to manage multiple campaigns simultaneously.
- Good to have experience in Digital Marketing Agency.
- Good command of English is required. Ability to communicate in Mandarin is an added advantage.
Benefits & Professional Development
- Competitive Benefits: Medical, Dental, Optical, Insurance, Annual Bonus, Team Building, Overseas Company Trips, Performance & Sales Incentives, Birthday Leave and Sports Activity, Covered Travel Expenses
- Comprehensive Training: 1-to-1 on-the-job training provided
- Dynamic Environment: Work in a supportive and energetic team. Receive recognition for your performance
- Career Growth: Opportunities for advancement
- Full set of Macbook and Iphone provided
- Location : Jaya One, Petaling Jaya
- Convenient Hours: 8:30 am – 5:30 pm (Flexible Working Hour),Monday to Friday (1 day WFH)
