Digital Marketing Specialist

Responsibilities

Develops the channel strategy for owned and paid channels including creation and alignment of

channel KPIs with local stakeholders and global headquarters.

Lead the digital marketing team with oversight across all paid and owned digital channels including

display, social media, performance marketing, affiliate marketing.

Develops digital marketing strategy to increase brand awareness, drive traffic, generate leads and

increase sales.

Work closely with the E-Commerce department to grow the digital business strategically.

Support the planning and execution of all digital marketing campaigns, including SEO/SEM, marketing

database, email, social media, and display advertising campaigns.

Collaborate closely with global digital marketing team (GHQ) to localize digital marketing initiatives

Provide campaign performance analysis and recommendations to optimize ROAS and identify

opportunities for improvement.

Develop and optimizing cost and budget of online marketing strategies

Analyze marketing data to assess performance and identify areas for improvement

Collaborate with agencies and other vendor partners.

Staying up to date with industry best practices and upskilling knowledge and capabilities of the team.

Requirements

Bachelor's degree in any related field (Marketing Preferred).

Strong proficiency in English (written & verbal)

At least 8 years of working experience in the related field.

Has expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search

Console, and any other related platform.

Proficiency in paid advertising to maximize visibility, engagement and conversions while optimizing ad spend.

Experienced in managing and creating website and app content.

Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.

Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.

Ability to display growth mindset to drive demand generation in digital platforms.

Experience in measuring performance, creating dashboards, and drawing insights for further

optimization, using analytics tools such as Google Analytics, etc.

Experience in people and stakeholder management to drive business results.

Self driven and able to drive fresh initiatives to meet business needs