Digital Marketing Specialist

Job Description

• Creating social media content plans aligned with the company's brand identity.
• Collaborating with the marketing team to execute and analyze digital campaigns in line with marketing strategies.
• Crafting engaging content across all social media platforms including writing and editing posts enhancing customer engagement and promoting campaigns.
• Managing a high volume of daily social media posts.
• Overseeing and growing social media platforms like Facebook, TikTok, YouTube, and Xiao Hong Shu.
• Conducting market research and analyzing social media trends for identifying new marketing opportunities.
• Developing marketing advertising and lead generation strategies to increase followers and evaluating their effectiveness.
• Preparing monthly reports on social media marketing efforts.
• Providing recommendations for optimizing the social media marketing strategy.
• Staying updated on emerging trends and best practices in social media.
• Assisting with other marketing-related tasks as required.

Job Requirements

• Bachelor's degree in marketing, mass communication, or a relevant discipline.
• Strong written and verbal communication abilities in English, Malay and Chinese with a deep understanding of social media management and strategy.
• Proficiency in multitasking and time management with the capacity to prioritize tasks effectively.
• Capability to work efficiently in a fast-paced and high-pressure setting.
• Fresh graduates are welcome to apply.