Digital Marketing Specialist

About Us

Vell is a fast-growing fintech company building digital payment and mobile app solutions that make cross-border and everyday financial services simpler, faster, and more accessible. Built on strong compliance foundations and scalable technology, Vell is designed for global expansion.

Our long-term vision goes beyond remittance. We are building a modern financial ecosystem that supports borderless commerce, global travel, and digital lifestyles.

At Vell, we value ownership, speed, creativity, and high standards. We move fast, think globally, and build for scale. If you enjoy solving challenging problems, experimenting with growth strategies, and helping shape a rising fintech brand, we'd love to hear from you. 

Job Summary

We are looking for a highly driven and performance-oriented Digital Marketing Specialist to join our growing fintech team.

This role is ideal for someone who thrives in fast-paced environments and has hands-on experience scaling digital campaigns across multiple platforms including Google, YouTube, Meta, TikTok, and LinkedIn.

You will play a key role in driving user acquisition, app growth, brand visibility, engagement, and retention through data-driven marketing strategies and creative campaign execution.

Key Responsibilities

· Plan, execute, and optimise paid advertising campaigns across:

• Google Ads
• YouTube
• Meta (Facebook & Instagram)
• TikTok Ads
• LinkedIn Ads

· Manage and optimise app store marketing campaigns for both:

• Apple App Store
• Google Play Store

· Develop and execute SEO and ASO strategies to improve:

• App discoverability
• Organic traffic
• Search rankings
• Conversion rates

· Create and manage high-performing growth campaigns across social media and digital channels

· Work closely with designers, product teams, and management to align marketing initiatives with business objectives

· Monitor campaign performance and produce actionable reports and insights using analytics tools

· Conduct A/B testing on creatives, landing pages, ad copy, and user funnels to improve campaign efficiency

· Stay updated with digital marketing trends, platform algorithm changes, and emerging growth opportunities

· Support brand-building initiatives and help grow Vell's digital presence globally

Requirements

· Minimum 5+ years of digital marketing experience

· Proven hands-on experience managing paid campaigns across:

• Google Ads
• Meta Ads
• TikTok Ads
• LinkedIn Ads
• YouTube Advertising

· Strong understanding of:

• Performance marketing
• User acquisition
• Retargeting strategies
• Funnel optimisation

· Experience with Apple Search Ads and Google Play Store marketing

· Strong knowledge of SEO and ASO best practices

· Ability to analyse campaign data and make data-driven decisions

· Experience using analytics and tracking tools such as:

• Google Analytics
• Google Tag Manager
• Meta Business Suite
• Firebase
• Appsflyer or similar attribution tools

· Excellent project management and communication skills

· Self-motivated, proactive, and comfortable working in a fast-moving startup environment

Preferred Skills

• Experience marketing fintech, mobile apps, SaaS, or consumer tech products
• Content creation experience across multiple platforms
• Short-form video marketing experience for TikTok, Reels, and YouTube Shorts
• Copywriting and blog writing experience
• Basic graphic design or creative editing skills
• Understanding of influencer marketing and community growth strategies
• Experience scaling mobile app installs and retention campaigns

Why Join Vell

• Be part of a rapidly growing fintech company with global ambitions
• Work on meaningful products used by real customers
• Opportunity to help shape the growth strategy of an emerging international brand
• Fast-moving environment with room for creativity and ownership
• Exposure to fintech, payments, global commerce, and mobile app ecosystems