We're looking for a Digital Media Optimizer to help maximize the performance of our digital channels through data-driven content planning, campaign execution, and continuous optimization.
You'll work closely with Brand, Marketing, and other cross-functional teams to turn consumer insights and digital performance data into impactful content and campaigns.
What You'll Do
- Develop weekly and monthly content plans and calendars across digital channels.
- Ensure digital content is aligned with brand campaigns, objectives, and communication strategies.
- Plan and execute digital activities across social media, SEO, CRM, and other relevant channels.
- Monitor and analyze digital performance to identify opportunities for improvement.
- Use analytics and social listening tools to evaluate content and campaign effectiveness.
- Translate performance data and consumer insights into actionable recommendations.
- Stay up to date with digital trends, platform developments, and emerging content formats.
- Collaborate with internal teams and creative partners to deliver engaging and effective digital content.
What We're Looking For
- Bachelor's degree in Marketing, Communications, Digital Marketing, or a related field.
- Minimum 2 years of relevant experience in digital marketing, social media, content, media, or a related field. Internship and experience from other industries are welcome.
- Good understanding of social media, digital marketing, and content fundamentals.
- Strong communication and writing skills, with an eye for engaging content.
- Creative mindset with an understanding of visual and digital content.
- Comfortable working with digital analytics and performance data.
