Shiseido Malaysia is looking for a passionate and driven Digital & PR Executive to provide day-to-day support for the Digital & PR function by executing and managing ongoing digital marketing, social media, and PR/KOL initiatives. Working closely with the Digital Lead and Brand Team, the role will ensure the seamless continuation of existing programs, campaigns, and agency partnerships. The position requires a moderate level of independence in campaign execution and stakeholder management while operating within the strategic direction and approval framework set by the Digital Lead and Brand Team, without responsibility for long-term strategy development.
What You'll Be Doing:
1. PR & KOL Coordination (40%)
- Coordinate execution of PR activities, ensuring brand consistency in messaging and materials.
- Manage the weekly/monthly digital content calendar with KOLs, in line with the agreed content plan.
- Monitor influencer/KOL campaigns, checking alignment with brand guidelines and deliverables.
- Act as first point of contact for routine PR matters; escalate any crisis or reputational issues to the Manager immediately.
2. Digital Marketing Execution (30%)
- Execute and maintain the digital marketing, social media, and digital communication plans, in line with strategy and direction set by the brand
- Run full-funnel media activations against existing plans, adjusting tactically based on performance data.
- Coordinate with media/performance agencies to keep campaigns aligned to budget, KPIs, and ROAS targets.
- Track digital media spend and flag any underperformance or budget risk to Digital Lead
3. Campaign Reporting & Data Monitoring (20%)
- Monitor conversion points across the customer journey and flag issues affecting sales conversion.
- Prepare regular performance reports across digital marketing campaigns (ROI, KPIs) for review by the Manager.
- Oversee day-to-day SEO/SEM execution and keyword/ad optimization on Google Ads, Meta, and other platforms, in coordination with agency partners.
- Pull and interpret data from Google Analytics (or equivalent) to support reporting and optimization.
4. Agency & Stakeholder Coordination (10%)
- Provide agencies with campaign briefs, feedback, and approvals within the digital scope
- Liaise with media agencies and platform reps to keep campaign execution on track.
- Coordinate with internal brand and e-commerce teams on day-to-day requests and deliverables.
Key Performance Indicators (KPIs):
- ROAS and media budget efficiency maintained against existing targets.
- Online sales, visitor count, and conversion rates in line with plan.
- Social media engagement metrics and follower growth maintained/improved.
- Timely, accurate reporting and PR / KOL coordination with no missed deliverables.
- KOL engagement rate & EMV tracked and reported on schedule.
Who We're Looking for:
- Minimum 3 to 5 years of experience in Digital Marketing, Public Relations, and/or Influencer Marketing, preferably within the beauty, FMCG, retail, or lifestyle industries.
- Proficient in both English and Mandarin (written and spoken) to effectively engage with Mandarin-speaking media partners, influencers, agencies, and stakeholders.
- Strong ability to manage external agencies and multiple stakeholders while ensuring timely and high-quality deliverables.
- Comfortable interpreting campaign performance metrics, analytics, and insights to drive continuous improvement.
- Proactive, adaptable, and able to work independently in a fast-paced environment with a strong sense of ownership and accountability.
- Able to quickly familiarize themselves with ongoing projects and seamlessly support business objectives.
- Available to commit to a 6 months contract period.
Why You'll Love It Here
- Get real exposure to beauty marketing and brand storytelling.
- Learn from industry professionals and contribute your fresh ideas.
- Be part of a fun, creative, and supportive team that celebrates all things beauty.
Ready to shape the future of beauty with us Apply now and join the Shiseido Malaysia family.
