Role Objective:
This role combines performance data with physical store marketing. They are responsible for driving footfall and orders by ensuring OldTown's promotional mechanics are perfectly executed across both digital channels and the physical store layout.
Summary of Key Responsibilities:
- Delivery Platform Optimization: Act as the primary commercial manager for food delivery giants (GrabFood, Foodpanda, Shopee), designing data-led promotions and app-visibility campaigns to maximize volume while protecting margins.
- Physical Visual Merchandising & POSM: Manage the structural distribution, implementation timelines, and localized placement of physical Point-of-Sale Materials (POSM), banners, and traditional trade marketing displays inside the stores, also online ordering platform for complete customer experience.
- Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
- CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
- Performance Marketing & LSM Execution: Build and self-manage low-budget, high-impact geo-targeted paid ad campaigns (Meta, TikTok, Google Maps) within tight radii of physical outlets. Combine this with targeted Local Store Marketing (LSM) playbooks customized for distinct store formats (urban malls vs. suburban community hubs).
Summary of Key Requirements:
- Marketing experience : minimum 3 years
- F&B experience : Minimum 2 years
- Data Analysis experience.
- Online Sales platform management experience – core data analysis, marketing planning & management, liaising with vendors.
- CRM program establishment, management, growth achievement.
- Local Store Marketing – review marketing needs for identified outlet, plan and execute campaigns.
Work Location:
Kopitiam Asia Pacific Sdn Bhd (Suite 12A-01, Tower 1, Level 12A, Wisma AMFirst, Jalan SS 7/15, Jalan Stadium, 47301 Petaling Jaya, Selangor)
