- Brand Strategy & Positioning
- - Develop and execute an integrated marketing and communications strategy aligned with Regent brand standards and hotel business objectives
- - Position the hotel as an ultra-luxury lifestyle and hospitality destination within the local and international market
- - Ensure all brand messaging, visual identity, and guest communications consistently reflect Regent's luxury positioning
- - Protect and enhance the integrity, prestige, and reputation of the Regent brand
- Marketing Campaigns & Commercial Support
- - Lead development of strategic marketing campaigns to drive awareness, revenue, and market share across Rooms, F&B, Wellness, and Events
- - Collaborate with Revenue, Sales, and Operations teams to support commercial initiatives and business priorities
- - Develop targeted campaigns for luxury leisure, high-net-worth travelers, weddings, wellness, dining, and corporate segments
- - Monitor campaign performance and optimize ROI through data-driven insights
- Public Relations & Media Management
- - Develop and maintain strong relationships with media, influencers, luxury publications, and key opinion leaders
- - Lead PR strategies, media hosting, interviews, press releases, and brand storytelling initiatives
- - Position the hotel for awards, rankings, and industry recognition
- - Manage crisis communication and reputation management where required
- Digital Marketing & Social Media
- - Oversee all digital channels including website, social media platforms, online partnerships, and digital advertising
- - Ensure strong digital presence aligned with luxury consumer behavior and travel trends
- - Curate high-quality content, photography, and storytelling that elevate the hotel's positioning
- - Monitor online reputation, guest reviews, and engagement metrics
- Content Creation & Storytelling
- - Develop compelling brand narratives that highlight the property's design, experiences, wellness, culinary offerings, and destination connection
- - Ensure all content reflects sophistication, authenticity, and emotional engagement
- - Lead creation of luxury visual assets, campaigns, editorials, and guest-facing communications
- - Collaborate with creative agencies, photographers, videographers, and designers
- Events, Partnerships & Activations
- - Curate luxury brand partnerships, collaborations, and experiential activations
- - Support high-profile events, launches, and cultural or lifestyle experiences that strengthen brand visibility
- - Work with luxury brands, artists, designers, and influencers to enhance positioning and guest engagement
- Budget & Performance Management
- - Develop and manage the Marketing & Communications budget
- - Ensure effective allocation of resources across campaigns, partnerships, PR, and digital platforms
- - Track performance metrics, ROI, and market impact of all initiatives
- - Prepare reports and strategic insights for hotel leadership and ownership
- Leadership & Team Development
- - Lead, mentor, and inspire the Marketing & Communications team
- - Foster creativity, innovation, collaboration, and brand excellence within the department
- - Support development of future marketing talent and succession planning
- - Ensure strong alignment with Regent service philosophy and culture
- Stakeholder Collaboration
- - Work closely with Sales, Revenue, F&B, Wellness, Rooms, and Operations teams to align messaging and campaigns
- - Collaborate with corporate marketing and regional commercial teams on brand initiatives
- - Maintain strong communication with ownership stakeholders and external partners
- Compliance & Brand Governance
- - Ensure all marketing and communication activities comply with IHG brand standards and corporate guidelines
- - Maintain consistency in tone, imagery, and brand representation across all channels
- - Ensure proper management of intellectual property, licensing, and usage rights
Key Skills & Competencies
- - Strong luxury hospitality marketing and branding expertise
- - Exceptional storytelling and communication skills
- - Deep understanding of luxury consumer behavior and market trends
- - Creative and strategic thinking capability
- - Strong digital marketing and social media expertise
- - Relationship-building and stakeholder management skills
- - Financial and commercial awareness
Qualifications & Experience
- - Bachelor's degree in Marketing, Communications, Hospitality, Business, or related field
- - 8–12 years of progressive marketing and communications experience, preferably within luxury hospitality or lifestyle brands
- - Minimum 3–5 years in a leadership role
- - International luxury hospitality exposure preferred
Preferred Experience
- - Pre-opening luxury hotel or resort experience
- - Experience working with luxury brands, media, and global PR agencies
- - Strong background in digital storytelling, social media strategy, and experiential marketing
- -Multi-market or regional marketing exposure advantageous
Key Performance Indicators (KPIs)
- - Brand visibility and market positioning performance
- - Campaign ROI and digital engagement metrics
- - Media coverage and PR value generation
- - Social media growth and audience engagement
- - Revenue contribution from marketing initiatives
- - Online reputation and guest sentiment scores
- - Brand compliance and creative quality standards
Regent Brand Lens (Differentiation)
- Marketing should evoke emotion, sophistication, and timeless elegance
- Storytelling must feel curated, refined, and culturally connected
- Position Regent as a destination of understated luxury and immersive experiences
- Balance modern luxury trends with timeless brand heritage
- Every communication should reinforce Regent's promise of intuitive, elegant, and deeply memorable hospitality
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